Senior Analyst interviewed at TelcoTV 2010

Brett Sappington, Senior Research Analyst from Parks Associates recently spoke at TelcoTV 2010. IPTV Magazine caught up with him to interview him for the IPTV blog.

How Access Providers Can Keep Broadband Customers – Research on Services that Increase Subscriber Retention!

There are some services that access providers can offer that increase subscriber retention rates. Brett Sappington from Parks Associates explained to me at TelcoTV that their research of 3,000 homes shows that some access providers are losing competitors to alternative access providers while other access providers are keeping their subscribers longer. In their report, bundled services increases customer retention by 20% and increases average revenue per user (ARPU) by over 11%.

Service quality exceeds price in customer satisfaction as 35% of satisfied bundled customers are unlikely to switch to another provider despite possible cost savings. These satisfied bundled customers are willing to pay 11% more for their services on average. Bundled services include Internet, voice, wireless voice, and television services. These and other key discoveries in the report show that subscribers are willing to pay a premium for “one-stop” bundled services if the right services and conditions are offered.

Parks Associates Sr. Analyst Addresses Growth of TV Everywhere Offerings and Value-Added Services at TelcoTV 2010

Brett Sappington, Senior Research Analyst at Parks Associates, is moderating “New Revenue Options- Monetizing the Digital Home” on November 10 at TelcoTV 2010 in Las Vegas, Nevada. The session includes insight on value-added service offerings with the greatest potential to build consumer satisfaction and provide incremental revenues for service providers. Other speakers include: Tom Chmielewski, VP, Worldwide Sales, uControl; Dan Moffat, CEO, GTA TeleGuaml; and, Rich Nesin, Executive Director, HomePNA.

TelcoTV is the only major North American event designed to help telecom service providers explore all their options while remaining focused on the bottom line. The conference sessions are packed with expert advice and commentary from industry experts and peers who are making video services work.

Parks Associates Analyst Presents at Multimedia over Coax Alliance

Brett Sappington, Senior Reseach Analyst at Parks Associates will be presenting at the Multimedia over Coax Alliance (MoCA).

MoCA is hosting an interactive workshop being held at TelcoTV in Las Vegas, on Tuesday, November 9, from 8:30 a.m. to 11:30 a.m. Speakers and case study presentations will feature pay TV operators and integrated service providers including Verizon, Comcast, Cox and DirecTV. Parks Associates will provide an overview of integrated service provider and pay TV market trends.

For the more information, please click here.

Parks Associates Supports TelcoTV 2009

Parks Associates is a media sponsor for TelcoTV 2009, from November 10-12 2009 in Orlando, FL.

Jayant Dasari, Research Analyst, Parks Associates will be moderating the session, "Taming the Streaming Monster" on Thursday, November 12 from 2:00 PM - 3:00 PM.

Visit Parks Associates at Booth # 239 in North Hall B.

TelcoTV 2009 is the telecom industry’s premier event for the exploration of a comprehensive entertainment convergence strategy. Like no other event, TelcoTV brings together service providers of all sizes, with a common interest in transforming their organizations into entertainment powerhouses. The TelcoTV exhibit hall is packed with hundreds of vendors showcasing technical solutions and cutting-edge content to help telcos compete against cable and satellite.

For more information please click here.

Parks Associates supports TelcoTV 2009

Parks Associates supported, TelcoTV 2009 represents both the present and the future – today’s traditional video distribution model and tomorrow’s multiplatform ‘TV Everywhere’ future. Understanding how to implement today’s video business while planning and preparing for whatever the future may bring is paramount for long term success.

Sessions Highlighted:

Delivering on the Quality Promise: Internet Video on Your 50-inch HDTV (And Loving It)
Hear from innovative companies like Netflix and Roku who are leading the Internet video revolution

Entertainment Consumption: The Good, the Bad, and the Ugly
Planning and preparing for the future of video entertainment is no trivial task. Get some help. Gain valuable insight into how this future is being shaped from our expert roundtable.

Programmers as Partners
Looking for ideas to market and promote your video services? Get some practical help from the likes of Disney, HGTV, Lifetime, and ESPN. Learn how these entertainment powerhouses can help you.

Taming the Streaming Monster
Is Internet video streaming slowing your broadband network to a crawl? Find out best practices for managing the growing Internet video streaming monster.

Broadband stimulus
The broadband stimulus program is set to have far reaching implications on the telcoTV community. Hear from our industry roundtable to get the latest insight into the program and its status.

Rumblings in the IPTV world

Talk about starting the year off with a bang. Tiscali plans to put a stop to their IPTV service in Italy. In another interesting development, BT has come under some pressure for the growth in their IPTV subscription or lack there of. After a furious 2008 and a lot of positive news, are the telcos beginning to show chinks in their armor? Interestingly enough the Q3 growth rate for AT&T fell to 44% in Q3-08 from 46% in Q2-08. Verizon seems to have experienced an even drastic slow down. VZ clocked in a quarterly growth rate of 12.5% in Q3-08 compared to 147% during the same quarter in 07. Granted, the growth rate is expected to fall as the size of the subscriber base increases, but a triple digit decrease seems a little steep. Q4 numbers will be interesting to look at.

Parks Associates adds value to TelcoTV with research workshop

Parks Associates will be hosting the workshop Business Cases for Emerging Video Services at TelcoTV 2008 on November 11. TelcoTV, November 11-13, the Anaheim Convention Center, is the premier event for the exploration of a comprehensive entertainment convergence strategy.

The workshop addresses the business case for emerging video services, including multichannel television and broadband video. Parks Associates forecasts that by 2012, almost 33 million U.S. households will have broadband services capable of streaming high-definition video. This finding adds new dimensions to the television services market, which grew to over 800 million households worldwide in 2007. Telco/IPTV services in particular jumped to more than 13 million households in 2007.

Presenters:
Jayant Dasari, Parks Associates
Kurt Scherf, Parks Associates

Sessions:
Building a Compelling Television Service
Broadband Video: To the TV and Beyond
How the Internet Meets the Television
The Business Case for Advanced Advertising Features
Building the Interactive Advertising Business Case

Speakers:
Nimrod Ben-Natan, Harmonic
Steve Borelli, Integra5
Jonathan Bokor, TANDBERG Television
Matt Cannard, Widevine Technologies
Brian Donnelly, Icron Technologies
Jason Harvey, ActiveVideo Networks
Leszek Izdebski, Cisco Systems
Howard Rubin, SeaChange International
Paula Suthern, Ensequence
Adam Tom, RGB Networks

Attendees receive information about the competitive environment for television services, insight into video trends and advertising business models, and consumer data on use cases and preferences.

During TelcoTV, Kurt Scherf is moderating the session Integrating the Social Network Experience: Fad or reality? on Wednesday, November 12, from 4:30-5:30 p.m.