Parks Associates Blog

Monday, September 20, 2010

Verimatrix and Harmonic Team on Multi-screen Video

On September 13, Verimatrix and Harmonic announced a solution that leverages the HTTP Live Streaming adaptive bitrate standard to securely deliver video services to the iPhone®, iPad, PC and a range of other devices. The solution is an integration of Harmonic’s MediaPrism Convergence Suite with the Verimatrix Video Content Authority System (VCAS™) for Internet TV to create a unified headend that delivers protected standard (SD) and high definition (HD) content over unmanaged networks to any Internet-connected consumer playback device. MediaPrism is a complete carrier-grade solution for multi-screen video delivery that includes industry-leading live and video-on-demand (VOD) transcoding, live-to-VOD ingest and HTTP video delivery.

Featured as a core technology of the Apple iPhone, iPad and new Apple TV devices, but now broadly adopted as an open, state-of-the-art adaptive bitrate streaming delivery standard for a wide range of device types, HTTP Live Streaming delivers smooth audio and video streams using standard HTTP protocols, which are transparently supported on existing web server and CDN delivery infrastructure. The technology supports automatic adaptation to available network types and automatically switches to the optimal bitrate for a smooth quality playback experience. Both live and VOD content can be delivered using the same protocols with easy incorporation of targeted advertising segments. The combination of MediaPrism and VCAS for Internet TV enables pay-TV operators to create a range of new revenue streams involving multi-screen delivery.

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Thursday, October 30, 2008

Parks Associates adds value to TelcoTV with research workshop

Parks Associates will be hosting the workshop Business Cases for Emerging Video Services at TelcoTV 2008 on November 11. TelcoTV, November 11-13, the Anaheim Convention Center, is the premier event for the exploration of a comprehensive entertainment convergence strategy.

The workshop addresses the business case for emerging video services, including multichannel television and broadband video. Parks Associates forecasts that by 2012, almost 33 million U.S. households will have broadband services capable of streaming high-definition video. This finding adds new dimensions to the television services market, which grew to over 800 million households worldwide in 2007. Telco/IPTV services in particular jumped to more than 13 million households in 2007.

Presenters:
Jayant Dasari, Parks Associates
Kurt Scherf, Parks Associates

Sessions:
Building a Compelling Television Service
Broadband Video: To the TV and Beyond
How the Internet Meets the Television
The Business Case for Advanced Advertising Features
Building the Interactive Advertising Business Case

Speakers:
Nimrod Ben-Natan, Harmonic
Steve Borelli, Integra5
Jonathan Bokor, TANDBERG Television
Matt Cannard, Widevine Technologies
Brian Donnelly, Icron Technologies
Jason Harvey, ActiveVideo Networks
Leszek Izdebski, Cisco Systems
Howard Rubin, SeaChange International
Paula Suthern, Ensequence
Adam Tom, RGB Networks

Attendees receive information about the competitive environment for television services, insight into video trends and advertising business models, and consumer data on use cases and preferences.

During TelcoTV, Kurt Scherf is moderating the session Integrating the Social Network Experience: Fad or reality? on Wednesday, November 12, from 4:30-5:30 p.m.

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