3G subscribers will double over next five years, with global 3G+ tablet sales to exceed 68 million by 2015
Consumer demand for mobile data will increase further as carriers continue to deploy 3G and 4G networks around the world, enabling better user experiences and opening new markets to reliable mobile Internet access. 3G subscribers will double over the next five years to account for 47% of total mobile subscribers in 2015, with an additional 5% of mobile subscribers receiving 4G service. The ability to turn this growing data usage into revenue will be the key challenge for carriers going forward.
Carriers need to optimize network performance, be selective about subsidizing mobile platforms, and monetize Wi-Fi assets in order to stay profitable. Additionally, carriers need to offer more pricing options with flexible rules to fit consumers’ access needs.