Connected TV market to hit 76% by 2015

While their presence was more subtle than 3DTV and not as in-your-face as non-iPad tablets, connected consumer electronics devices were more diverse and pervasive at the 2011 International Consumer Electronics Show in Las Vegas, with every major manufacturer showing off new electronics that have their own built-in apps and can access content from the Internet.

With devices that incorporated complete Internet browsers, HDTVs that offered hundreds of applications, even set-tops that turned current HDTVs into a completely connected device, the theme of combining the home theater set-up with a PC experience was everywhere.

“We’re starting to see some real trends develop here,” said Kurt Scherf, VP and principal analyst with Parks Associates. “And connected TV is not just about online video.”

Consider: In 2010 less than a quarter of all HDTVs were connected, according to research firm Parks Associates. By 2015, Parks believes that number will hit 76% (more than 150 million units). The firm projects that by 2015 there will be more than $8 billion worth of transactions on connected consumer electronics devices, from e-purchases to gaming to VOD and streaming.

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Microsoft to Announce New Slates Aimed at the iPad

A decade ago Bill Gates, founder and former chief executive of Microsoft, presented a new class of computing to the world: a tablet PC that offered a fully functional computer with the “intuitive aspects of pencil and paper.”

Since then, Microsoft has struggled to gain traction with a slate-like device, yet each year the company announces new products, software or operating systems that try to promote a world of Windows-based slate computers.

Next month, at the 2011 Consumer Electronics Show in Las Vegas, Microsoft will give it another try, presenting a slew of new slates that it hopes will offer some competition to the Apple iPad, which has quickly become the leader in this market.

According to people familiar with Microsoft’s plans, Steve Ballmer, Microsoft’s chief executive, is expected to announce a number of these devices when he takes the stage at C.E.S., showcasing devices built by Samsung and Dell, among a number of other manufacturing partners.

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Parks Associates Analyst Presents at Multimedia over Coax Alliance

Brett Sappington, Senior Reseach Analyst at Parks Associates will be presenting at the Multimedia over Coax Alliance (MoCA).

MoCA is hosting an interactive workshop being held at TelcoTV in Las Vegas, on Tuesday, November 9, from 8:30 a.m. to 11:30 a.m. Speakers and case study presentations will feature pay TV operators and integrated service providers including Verizon, Comcast, Cox and DirecTV. Parks Associates will provide an overview of integrated service provider and pay TV market trends.

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Parks Associates is Supporting Digital Hollywood at CES

Parks Associates is supporting Digital Hollywood at CES from January 6-9, 2010 in Las Vegas, NV.

Heather Way, Research Analyst, Parks Associates will be moderating the session, "Internet Video, Advertising & Marketing: The Next Generation of Consumer Reach" on Saturday, January 9 from 10:30 AM - 11:30 AM.

Video on the Internet has finally passed the critical threshold of acceptance by the advertising and marketing communities as a more than viable alternative to traditional media. Internet delivered video has not only entered the advertising space, it has invaded it and in a very short number of years, Internet delivered video will be a dominant entertainment and communications consumer medium. The scary part for traditional media, Internet delivered video may end up on a PC, a mobile device or on a TV and for the advertising and marketing industries, an emerging and maturing delivery system to an ever elusive audience is exactly what they are looking for.

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Parks Associates is an analyst sponsor of Storage Visions® 2010

Parks Associates is an analyst sponsor of Storage Visions® 2010 from January 5-6, 2010 at the Riviera Hotel, Las Vegas, NV.

The Storage Visions® 2010 Conference Theme is Bytes into Bucks — Digital Storage Creates New Wealth! 2010 is the beginning of a new decade, ushering in enormous changes in the way we know the world and the people around us. The 2010 Storage Visions Conference is where you can become part of these new STORAGE VISIONS and meet the people who will make it a reality.

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Parks Associates Supports Digital Health Summit at CES

Parks Associates supports Digital Health Summit at CES on January 9, 2010 in Las Vegas, Nevada.

Harry Wang, Director, Health & Mobile Product Research, Parks Associates will be a panelist on the session "Consumers Driving Healthcare: Capitalizing on the Opportunities" on January 9 from 9:00 AM – 9:45 AM.

In the US alone spending for chronic disease management is expected to increase from $500 billion a year to $685 billion by 2020. Consumers are on–the-go demanding always-on and connected information and care sources. What are the hot segments and healthcare technologies to watch? How are businesses positioning themselves to lead and profit in this field? And who will pay?

The Digital Health Summit is an important new conference and exhibition at the 2010 International Consumer Electronics Show. The Summit focuses on the emerging market of consumer-based digital health and wellness devices, related applications and services. This premiere event will expose developers, manufacturers, distributors and service providers to the opportunities, partnerships, business models, distribution channels, and standards of the rapidly evolving industry of digital health technologies.

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Parks Associates Supports Smart Silvers Event at CES

Parks Associates supports the Smart Silvers Event at CES on January 9, 2010 from Las Vegas, Nevada. Parks Associates is a media partner of Smart Silvers Event at CES.

The Silvers Summit, a full day program to be presented on Saturday, January 9, at the 2010 International Consumer Electronics Show (CES), will showcase the products and services that keep boomers engaged, entertained, connected and healthy.

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Parks Associates supports Mobile Entertainment Live!

Parks Associates is supporting Mobile Entertainment Live! on March 31st at the Las Vegas Convention Center.

Mobile Entertainment Live! is the nexus of three industries on a collision course to dramatically change the future of the media market—the wireless industry, the entertainment industry and the advertising industry.

Guided by Billboard’s editorial team, this one-day conference - the official mobile entertainment event of CTIA - will bring together the leading thinkers in each field to discover how all three can work together to create the content that people want to see, at the right price, and in the right way!

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