Parks Associates Blog

Monday, December 28, 2009

Parks Associates is Supporting Digital Hollywood at CES

Parks Associates is supporting Digital Hollywood at CES from January 6-9, 2010 in Las Vegas, NV.

Heather Way, Research Analyst, Parks Associates will be moderating the session, "Internet Video, Advertising & Marketing: The Next Generation of Consumer Reach" on Saturday, January 9 from 10:30 AM - 11:30 AM.

Video on the Internet has finally passed the critical threshold of acceptance by the advertising and marketing communities as a more than viable alternative to traditional media. Internet delivered video has not only entered the advertising space, it has invaded it and in a very short number of years, Internet delivered video will be a dominant entertainment and communications consumer medium. The scary part for traditional media, Internet delivered video may end up on a PC, a mobile device or on a TV and for the advertising and marketing industries, an emerging and maturing delivery system to an ever elusive audience is exactly what they are looking for.

For more information, please click here.

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