Parks Associates is Supporting Digital Hollywood at CES

Parks Associates is supporting Digital Hollywood at CES from January 6-9, 2010 in Las Vegas, NV.

Heather Way, Research Analyst, Parks Associates will be moderating the session, "Internet Video, Advertising & Marketing: The Next Generation of Consumer Reach" on Saturday, January 9 from 10:30 AM - 11:30 AM.

Video on the Internet has finally passed the critical threshold of acceptance by the advertising and marketing communities as a more than viable alternative to traditional media. Internet delivered video has not only entered the advertising space, it has invaded it and in a very short number of years, Internet delivered video will be a dominant entertainment and communications consumer medium. The scary part for traditional media, Internet delivered video may end up on a PC, a mobile device or on a TV and for the advertising and marketing industries, an emerging and maturing delivery system to an ever elusive audience is exactly what they are looking for.

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