Parks Associates Blog

Wednesday, March 16, 2011

3D VOD Streaming from Samsung, Parnership with DreamWorks comes to life

The much anticipated 3D video streaming service from Samsung has been given a green light, back home, in South Korea. This service will bring a partnership with DreamWorks Animation, and will breathe new life into 3DTV viewing.

Uncertain as to what content will be released, and when, most likely movie trailers, children's educational films, and music videos, will be streaming first in the 3D application, via Samsung’s Smart TV platform. On the downside, the U.S. and Europe will have to wait their turn for this VOD rollout.

For the rest of the world, this new 3D video streaming service will trickle down the line, and will eventually be available all across the globe.

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Monday, February 07, 2011

3 Reasons why Home Technology Integration is about to Ignite

We live in an “always on” world where we expect our Smartphones to provide us with media content, email, social media, and any other information on demand. It is time we realize that we can now expect the same functionality that we get on that 4.3” screen of our Smartphone from the 46” HDTV in our living room, the laptop or all-in-one PC in the kitchen, and even from the tablet we use sitting out on the patio enjoying nature.

The technology is here! What are you waiting for? The time is now everyone! Integrate that technology you love and surround yourself within your homes so you can sit back, relax, and enjoy a rich new Integrated World.

Today we are literally standing on the brink of significant changes in the way we interact with the technology that surrounds us in our homes.The general population is ready for Home System Integration, the manufacturers recognize this, and the solution now becomes to educate the consumer on what his or her options are.

1. Streaming Internet Media

While streaming media has been going on for years now, there is suddenly a huge upsurge in popularity with the general public. Further building up the excitement and the market are Netflix and Hulu with new deals coming out practically weekly between them and the movie companies. There is no question that the world is paying attention to streaming media; from the consumer, to the device manufacturers, to even the film studios.

2. Hardware Advances

The technology is here that enables you to record, store, share, and stream your media content from just about anywhere, to just about anywhere! Best of all…it is fairly inexpensive and getting cheaper! Plus, the networking technology to move that media content across your network via Gigabit speeds or over wireless is here also. Now, everything is in place for...

3. Public Awareness

Finally, we come to the key part of the equation, the fuel that will ignite the Home Technology Industry ablaze: Public Awareness! It’s easy to see that people are becoming more aware of some of the options they have when it comes to scenarios like having the freedom to watch what they want, when they want, and literally WHERE they want. As public awareness becomes more and more widespread, the momentum of Home Technology Integration will increase exponentially to keep up with the demand.

The technology is here! What are you waiting for? The time is now everyone! Integrate that technology you love and surround yourself within your homes so you can sit back, relax, and enjoy a rich new Integrated World.

--- Content submitted from Home Toys ---

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Friday, February 04, 2011

Connected TV market to hit 76% by 2015

While their presence was more subtle than 3DTV and not as in-your-face as non-iPad tablets, connected consumer electronics devices were more diverse and pervasive at the 2011 International Consumer Electronics Show in Las Vegas, with every major manufacturer showing off new electronics that have their own built-in apps and can access content from the Internet.

With devices that incorporated complete Internet browsers, HDTVs that offered hundreds of applications, even set-tops that turned current HDTVs into a completely connected device, the theme of combining the home theater set-up with a PC experience was everywhere.

“We’re starting to see some real trends develop here,” said Kurt Scherf, VP and principal analyst with Parks Associates. “And connected TV is not just about online video.”

Consider: In 2010 less than a quarter of all HDTVs were connected, according to research firm Parks Associates. By 2015, Parks believes that number will hit 76% (more than 150 million units). The firm projects that by 2015 there will be more than $8 billion worth of transactions on connected consumer electronics devices, from e-purchases to gaming to VOD and streaming.

For the complete article, please click here.

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