NIST efforts critical as U.S. consumers look to cut energy costs

Parks Associates announced today that George Arnold, National Coordinator for Smart Grid Interoperability, National Institute of Standards and Technology (NIST), U.S. Department of Commerce, will deliver the afternoon keynote “NIST Smart Grid Interoperability Standards and the Home Area Network” at Smart Energy Summit.

Smart Energy Summit: Engaging the Consumer, hosted by Parks Associates in cooperation with Austin Energy on January 25-27 at the Hyatt Regency, Austin, Tex., focuses on the opportunities and challenges in residential energy technologies and identifies business strategies for in-home energy monitoring and management systems.

Sessions will include research from Parks Associates’ Residential Energy Management project, which features nationwide consumer surveys and industry profiles to assess the market for energy-related digital systems and services. The most recent consumer survey reports 80-85% of U.S. households are willing to pay for in-home energy monitors if these solutions can lower their electric bills.

In his keynote on January 26, 1:45 p.m., Dr. Arnold will discuss the challenges that need to be addressed in developing the interface between the Smart Grid and the Home Area Network. NIST is coordinating the development of a robust, interoperable framework of technical standards that will help transform the nation’s electric infrastructure into an “energy internet.”

Dr. Arnold was appointed National Coordinator for Smart Grid Interoperability at the NIST in April 2009. He is responsible for leading the development of standards underpinning the nation’s Smart Grid. He joined NIST in September 2006 after a 33-year career in the telecommunications and information technology industry.

For the full press release, click here.

Parks Associates is Supporting Digital Hollywood at CES

Parks Associates is supporting Digital Hollywood at CES from January 6-9, 2010 in Las Vegas, NV.

Heather Way, Research Analyst, Parks Associates will be moderating the session, "Internet Video, Advertising & Marketing: The Next Generation of Consumer Reach" on Saturday, January 9 from 10:30 AM - 11:30 AM.

Video on the Internet has finally passed the critical threshold of acceptance by the advertising and marketing communities as a more than viable alternative to traditional media. Internet delivered video has not only entered the advertising space, it has invaded it and in a very short number of years, Internet delivered video will be a dominant entertainment and communications consumer medium. The scary part for traditional media, Internet delivered video may end up on a PC, a mobile device or on a TV and for the advertising and marketing industries, an emerging and maturing delivery system to an ever elusive audience is exactly what they are looking for.

For more information, please click here.

CONNECTIONS™ Summit and other speaking engagements focus on home entertainment and Web connectivity

Parks Associates market analysts will present new research and provide insight and commentary about new business strategies, new technologies, and consumer demand for connected CE and services at multiple speaking events during the 2010 International CES (Consumer Electronics Show).

Parks Associates will host the fourth-annual CONNECTIONS™ Summit: Monetizing Connectivity in the Home on January 7, the first day of CES. The analysts will also participate at Digital Media Insider, Digital Health Summit, and Digital Hollywood on January 8 and 9.

CONNECTIONS™ Summit will kick off CES on Thursday, January 7. The Summit will feature interactive panels with over 20 leading technology companies including IBM, Yahoo!, and Sony. Executives will discuss business strategies for service providers, status of energy management deployment and adoption, and the changing CE purchase patterns for consumers.

Parks Associates will also participate in the following CES events:

- Kurt Scherf, VP & Principal Analyst, will speak at an Analyst and Press Roundtable “What’s the Scoop at CES?” at Digital Media Insider @ CES on Friday, January 8, 3:15-3:55 P.M. at The Venetian, Las Vegas, Ballrooms 3204-05/3304-05.

- Harry Wang, Director, Health & Mobile Product Research, will participate on the panel “Consumers Driving Healthcare: Capitalizing on the Opportunities” at Digital Health Summit at CES on Saturday, January 9, 9:00-9:45 A.M. in LVCC, North Hall, Ballroom N253.

- Heather Way, Research Analyst, will moderate the panel “Internet Video, Advertising & Marketing: The Next Generation of Consumer Reach” at Digital Hollywood @ CES on Saturday, January 9, 10:30-11:30 A.M. in the LVCC, North Hall N261.

Parks Associates is an analyst sponsor of Storage Visions® 2010

Parks Associates is an analyst sponsor of Storage Visions® 2010 from January 5-6, 2010 at the Riviera Hotel, Las Vegas, NV.

The Storage Visions® 2010 Conference Theme is Bytes into Bucks — Digital Storage Creates New Wealth! 2010 is the beginning of a new decade, ushering in enormous changes in the way we know the world and the people around us. The 2010 Storage Visions Conference is where you can become part of these new STORAGE VISIONS and meet the people who will make it a reality.

For more information, please click here.

Parks Associates welcomes Smart Energy Summit Sponsors

Parks Associates announced the early sponsors for Smart Energy Summit: Engaging the Consumer, hosted in cooperation with Austin Energy on January 25-27 at the Hyatt Regency, Austin, Tex. The conference focuses on the opportunities and challenges in residential energy technologies and identifies business strategies for in-home energy monitoring and management systems.

Direct Energy, Exceptional Innovation, HAI, iControl Networks, INSTEON, and OpenPeak are all early sponsors of the event.

Direct Energy is one of North America’s largest providers of energy and energy-related services. The company has over five million residential and commercial customer relationships, providing choice and support in managing their energy costs through innovative products and services.

Exceptional Innovation manufactures Life|ware®, enterprise software solutions designed to seamlessly connect data and devices for integrated automation and control. Life|ware’s Energy Management Solution provides an efficient, elegant approach to complete residential management, benefiting both energy consumers and utility providers alike.

HAI (Home Automation, Inc.) manufactures integrated automation and security products for residential and commercial use. Its solutions allow utilities to implement time-of-use rating structures, manage demand response during peak demand events, and send custom messages to customers.

iControl Networks, a leader in broadband home management, recently announced its ConnectedLife Energy Management solution enabling utilities and service providers to offer customers the ability to monitor, control and automate their energy usage via the web, mobile phone or touchscreen.

INSTEON is an award-winning home area networking (HAN) technology, currently in trials with four of the top 10 U.S. utilities. Its unique dual-band, mesh, wireless network makes it ultra-reliable and cost effective for energy management, demand response and load-shedding.

OpenPeak Inc. creates, designs, and develops innovative systems and devices that enable simple control of home energy usage, VoIP telephony, digital media, Internet content, and consumer electronics on a single touchscreen device.

Other supporters include AltEnergyMag, CABA, CEDIA, Energy Priorities, Home Toys, Mercom Capital Group, Smart Grid Today, VB/Research, and WinSmartGrid.

For the full press release, click here.

Fancast Xfinity TV rolled out by Comcast

Comcast has rolled out an on-demand, streaming TV service, Fancast Xfinity TV, which will be available to those who subscribe to both Comcast’s digital cable and internet services.

Xfinity contains 2,000+ hours of content, and includes shows - and indeed, entire seasons of shows - from content partners including HBO, Cinemax, Starz, TNS, TNT, A&E, AMC, Discovery Channel, History, and BBC America.

The move is considered the biggest step so far in the cable industry’s TV Everywhere initiative, which hopes to keep the cable TV model viable and profitable as viewers increasingly move to the web to watch free programming.

“It’s our goal to allow a customer who buys a package of content from Comcast to access that content on any screen at any time,” Amy Banse, president of Comcast’s interactive-media unit, said during a demonstration to reporters (via the Wall Street Journal). “We think this is yet another step in that direction.”

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Parks Associates hosts the CONNECTIONS SUMMIT

Parks Associates hosts the CONNECTIONS™ SUMMIT on January 7, 2010 in Las Vegas, NV.

CONNECTIONS™ SUMMIT features multiple sessions, held January 7, 2010, the first day of CES. Moderated by Parks Associates analysts, these sessions provide an interactive environment for networking and discussion.

http://www.parksassociates.com/events/connections/summit/2010/agenda/agenda.html

Speakers include:

- Bruce Anderson, General Manager, IBM
- Arlo Rose, Senior Dir., Product Design, Connected TV, Yahoo!
- Joly Benoit, Dir., Connected Home Applications, Thomson
- Lauren Thorpe, Senior Dir., Developer Relations, Qualcomm
- Scott Rosenberg, VP of Advanced Advertising, Rovi
- Susan Cashen, VP, Control4 Energy Systems, a division of Control4
- Steve Cashman, CSO, Exceptional Innovation
- Hope Fulgham, CEO/CMO, Piazza Advertising
- Peter Lude, SVP of Engineering, Sony

Pay-TV providers missing the middle market for gaming

Premium pay-TV gaming features do not currently maximize the market’s revenue potential, according to a new report from international research firm Parks Associates.

Many pay-TV providers, including Comcast, Cablevision, DISH Network, and DirecTV, offer premium packages that include simple, single-player games. Gaming ARPU: Games & the Service Provider finds roughly 5% of broadband households in North America and Western Europe are willing to pay about $5 per month for a premium gaming feature, the current average cost per game.

The number of subscribers would increase threefold if cost per game were lowered to $2.50. In the U.S. in particular, the boost in adoption rates would push annual revenues for single-player TV games over $300 million. Every country surveyed had similar growth in interest except the U.K., where the adoption increase would not compensate for the lower price point.

“Pay-TV providers are leaving money on the table,” said John Barrett, Director, Research, Parks Associates. “The industry’s attention is split between free gaming and more expensive, advanced features. Between the two extremes is an opportunity that has not been fully exploited.”

Despite this finding, Barrett predicts providers will continue to focus their efforts elsewhere. “Most service providers are giving up on the middle ground in gaming because the results have been unimpressive so far. It’s ironic because the rest of the gaming industry is trying to follow the success of the Nintendo Wii and target a more moderate gamer.”

Gaming ARPU: Games & the Service Provider analyzes the market potential for integrating TV and gaming services through pay-TV providers, connected TVs, and game consoles.

U.S. Department of Commerce, Austin Energy to keynote Smart Energy Summit

International research firm Parks Associates announced executives from Austin Energy and the National Institute of Standards and Technology (NIST) will keynote the Smart Energy Summit: Engaging the Consumer. The two keynotes provide unique perspectives from business and governmental sides of the residential energy management (REM) industry, offering expert insight on successful deployment strategies and the impact of U.S. funding for smart grid projects.

Recently, the Department of Energy (DOE) announced over $3 billion in funding for smart grid projects, with matching private-sector funds pushing the total over $8 billion. This funding has implications for technology developers, utilities, and end users, and today there is the right mix of government incentive, competition, and societal pressure to make smart energy solutions viable.

Dr. George W. Arnold, National Coordinator for Smart Grid Interoperability, NIST, U.S. Department of Commerce, will be the luncheon keynote on Tuesday, January 26. He will provide insight into government initiatives for promoting smart grid projects.

Andres Carvallo, CIO, Austin Energy, will present the morning keynote “A New Journey: Utility 2.0” on January 26. He will share his vision of the utility of the future, informed by his company’s experiences developing and deploying its Smart Grid. Mr. Carvallo will also highlight new business models and technologies designed to transform consumers into “prosumers” - producers and consumers all in one.

For more information, visit www.energysmartsummit2010.com

CONNECTIONS™ to focus on business strategies, new connectivity solutions in Digital Living Markets

Parks Associates announced the Call For Papers for the upcoming CONNECTIONS™: The Digital Living Conference and Showcase. The 2010 conference will take place June 8-10 at the Santa Clara Convention Center.

The main topic areas for the event are Entertainment Platforms & Value-Added Services, New Media and Digital Content, Consumer Electronics, and Home Systems & Controls.

Emerging technologies continue to change the digital living landscape. Mobile applications are increasing the role of service providers, who are adding home controls, energy management, and entertainment offerings to their platforms. Online video is radically transforming the roles of the TV and the game console, while Blu-ray and video kiosks are reshaping the distribution channel for physical media. At this point, we don’t know which business models will ultimately prevail.

CONNECTIONS™ will address the opportunities and challenges in connected CE, 3D TV, smart grid and energy management solutions, consumer and technical support, smartphones and mobile services, social media, and content management.

For fourteen years, CONNECTIONS™ has been the premier event for research and analysis of connected home technologies and digital living solutions. The executive conference features consumer research and presentations from international research firm Parks Associates and a comprehensive agenda with over 80 speakers. Past conferences featured keynotes from AT&T, Verizon, Sony, Intel, and Microsoft.

Submission Deadline is January 30, 2010.

Parks Associates Supports Digital Health Summit at CES

Parks Associates supports Digital Health Summit at CES on January 9, 2010 in Las Vegas, Nevada.

Harry Wang, Director, Health & Mobile Product Research, Parks Associates will be a panelist on the session "Consumers Driving Healthcare: Capitalizing on the Opportunities" on January 9 from 9:00 AM – 9:45 AM.

In the US alone spending for chronic disease management is expected to increase from $500 billion a year to $685 billion by 2020. Consumers are on–the-go demanding always-on and connected information and care sources. What are the hot segments and healthcare technologies to watch? How are businesses positioning themselves to lead and profit in this field? And who will pay?

The Digital Health Summit is an important new conference and exhibition at the 2010 International Consumer Electronics Show. The Summit focuses on the emerging market of consumer-based digital health and wellness devices, related applications and services. This premiere event will expose developers, manufacturers, distributors and service providers to the opportunities, partnerships, business models, distribution channels, and standards of the rapidly evolving industry of digital health technologies.

For more information, please click here.

Parks Associates Supports Smart Silvers Event at CES

Parks Associates supports the Smart Silvers Event at CES on January 9, 2010 from Las Vegas, Nevada. Parks Associates is a media partner of Smart Silvers Event at CES.

The Silvers Summit, a full day program to be presented on Saturday, January 9, at the 2010 International Consumer Electronics Show (CES), will showcase the products and services that keep boomers engaged, entertained, connected and healthy.

For more information, please click here.

Smart Energy Summit to focus on in-home energy management and control solutions

U.S. Department of Commerce, Austin Energy to keynote conference --

International research firm Parks Associates announced the preliminary agenda and current speakers, sponsors, and advisory board for the Smart Energy Summit: Engaging the Consumer. This conference, hosted in cooperation with Austin Energy on January 25-27 at the Hyatt Regency in Austin, Tex., focuses on opportunities in residential energy management and the challenges of bringing Smart Grid technologies to U.S. households.

Sessions include the latest consumer research from Parks Associates’ landmark Residential Energy Management service, which surveys both consumers and utilities on attitudes and trends in this growing industry. Early sponsors for Smart Energy Summit include Direct Energy, Exceptional Innovation, HAI, iControl Networks, and OpenPeak. Event supporters include AltEnergyMag, CABA, Energy Priorities, Home Toys, SmartGrid Today, VB/Research, and WinSmartGrid.

Andres Carvallo, CIO, Austin Energy, will present the keynote “A New Journey: Utility 2.0” on Tuesday, January 26 at 9:30 a.m. He will share his vision of the utility of the future, informed by his company’s experiences developing and deploying its Smart Grid, and highlight new paradigms of business models and technologies that will transform consumers into “prosumers” - producers and consumers all in one.

Dr. George W. Arnold, National Coordinator for Smart Grid Interoperability, National Institute of Standards and Technology, U.S. Department of Commerce, will also be a keynote speaker at the conference.

Confirmed speakers:

- Susan Cashen, VP, Marketing, Control4
- Steve Cashman, Chief Strategy Officer, Exceptional Innovation
- David Dollihite, VP, Direct Energy
- David Friedman, Senior Director, Strategic Marketing, ZeroG Wireless, Inc.
- Dan Gittleman, Chairman & CEO, OpenPeak
- Vince Groff, Executive Director, Cox Communications
- Jim Johnson, President & CEO, uControl
- Thomas Pickral, Business Development, HAI

The Smart Energy Summit Advisory Board provides input into the design and content of the event, focusing particularly on the market opportunities and business issues associated with engaging the consumer in energy management. Current Advisory Board participants:

- Andres Carvallo, Chief Information Officer, Austin Energy
- Steve Cashman, Chief Strategy Officer, Exceptional Innovation
- Ken Wacks, Member, GridWise Architecture Council, U.S. Department of Energy
- Brian Woods, CMO, OpenPeak

For more information, visit www.smartenergysummit2010.com.

Smartphones, Mobile Services, 3D TV, and Smart Grid are key topics at CONNECTIONS™ SUMMIT at CES

Parks Associates announced the speakers for the CONNECTIONS™ Summit at CES in Las Vegas, January 7, on the first day of the 2010 International Consumer Electronics Show (CES).

Over thirty speakers will participate in sessions moderated by Parks Associates analysts and featuring consumer and industry research on smartphones, mobile services, 3D TV, and smart grid technologies. Session topics also include business strategies for service providers, status of energy management deployment and adoption, and the changing CE purchase patterns for consumers, featuring research from Parks Associates’ Consumer Decision Process (CDP) service.

CONNECTIONS™ Summit will feature the current CDP findings, which support the latest Black Friday numbers - purchase intentions are up slightly from last year, although consumers are still cautious. Certain product categories will have a better 2010 than others. Intentions to purchase a game console have plunged since 2008, while mobile phones and digital camcorders have surged, benefiting from new models like smartphones and the Flip Video camcorder.

Summit Sessions:
- Consumer Electronics Purchases: Are Consumers Back in the Buying Mood?
- The Connected TV – Displays and Beyond
- Service Provider Strategies for the Connected Home
- The Mobile Aspect of Unified Infotainment: Opportunities and Challenges
- Advances in Television Advertising
- Bringing the Smart Grid to the Smart Home
- 3D: Adding New Dimensions to Entertainment

Speakers:
- Timo Bauer, SVP & GM Americas, NewBay Software
- Joly Benoit, Director, Connected Home Applications, Thomson
- Jean-Pierre Bienaimé, Chairman, UMTS Forum, Orange
- Tom Carroux, Director, Sales and Market Development, Irdeto
- Susan Cashen, VP, Control4 Energy Systems
- Steve Cashman, CSO, Exceptional Innovation
- Brian Chamberlin, Manager, Interactive Projects, NDS
- Chris Deutschen, Senior Mgr, Innovation & Sales, Direct Energy
- Jaime Fink, CTO, 2Wire
- Hope Fulgham, CEO/CMO, Piazza Advertising
- Ted May, VP, Strategy & Business Affairs, Synacor
- Arlo Rose, Senior Dir., Product Design, Connected TV, Yahoo!
- Scott Rosenberg, VP, Advanced Advertising, Rovi Advertising
- David Sandford, VP, Marketing & Product Management, TiVo
- Rick Schwartz, Senior Product Manager, PacketVideo
- Simon Tidnam, VP, Sales & Marketing, HDlogix
- Paul Woidke, SVP and GM, Advanced Advertising, OpenTV

Parks Associates Moderators:
- Bill Ablondi, Director, Home Systems Research
- Jayant Dasari, Analyst
- Tricia Parks, CEO
- Kurt Scherf, VP, Principal Analyst
- Stuart Sikes, President, Parks Associates
- Harry Wang, Director, Health & Mobile Product Research
- Heather Way, Analyst

Parks Associates will host a Networking Reception following the Summit. Event sponsors include Irdeto, Eyecon Technologies, and Premier Sponsors ActiveVideo Networks, PacketVideo, and RedMere. For information, visit www.connectionssummit.com or register at www.cesweb.org.

Mobile Internet and E-mail Services Jump in Popularity among U.S. Consumers

Adoption of non-text mobile data services has exceeded 40% of the more than 70 million U.S. broadband households with a mobile phone service, according to Parks Associates’ new consumer study Mobile Convergence: Platforms, Applications, and Services.

Over one-fourth of mobile service users have adopted mobile Internet and e-mail services, eclipsing other mobile data ARPU drivers like mobile TV and music, indicating that carriers will have to win subscribers through more “practical” services first. The fast adoption of mobile social networking and navigation services, which have both exceeded 10%, also indicates carriers can be successful in deploying popular Web activities as revenue-generating data services on the mobile platform.

Non-text mobile data services are central to wireless carriers’ long-term plans for revenue growth. The strong growth in usage of mobile Internet, e-mail, social networking, and navigation during the past two years shows consumers are eager for mobile applications that offer convenience and rich features. Use of multipurpose devices like smartphones is another driver. Smartphone penetration will exceed 30% of broadband households in 2009. These 20 million households will be a perfect target for carriers to market their mobile data services.