Parks Associates Blog

Wednesday, December 16, 2009

Fancast Xfinity TV rolled out by Comcast

Comcast has rolled out an on-demand, streaming TV service, Fancast Xfinity TV, which will be available to those who subscribe to both Comcast’s digital cable and internet services.

Xfinity contains 2,000+ hours of content, and includes shows - and indeed, entire seasons of shows - from content partners including HBO, Cinemax, Starz, TNS, TNT, A&E, AMC, Discovery Channel, History, and BBC America.

The move is considered the biggest step so far in the cable industry’s TV Everywhere initiative, which hopes to keep the cable TV model viable and profitable as viewers increasingly move to the web to watch free programming.

“It’s our goal to allow a customer who buys a package of content from Comcast to access that content on any screen at any time,” Amy Banse, president of Comcast’s interactive-media unit, said during a demonstration to reporters (via the Wall Street Journal). “We think this is yet another step in that direction.”

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