Companies have new focus on managing consumers’ electricity usage

Today there are 1.9 million homes with energy management networks. We are entering a period of pervasive growth. … We estimate there will be 16.2 million by 2015.

Parks Associates hosted the Smart Energy Summit in Austin last week. It focused on ways to find customers for such services. The three-day affair showed enthusiasm is high among corporations and entrepreneurs, who sense an emerging market. Parks Associates' Director of Research, Bill Ablondi said there were about 75 companies in the market last year, but now there are as many as 250, including such big names as GE, Intel, Verizon and AT&T.

Consumers, however, remain largely in the dark about the possibilities. Smart grid technologies promise to provide big gains in efficiency for electricity generators, transmitters and consumers. That means cost savings, less pollution and fewer power plants.

Integrating information technology into the electric power grid should also make it far easier to connect renewable energy sources such as wind and solar power.

The technologies should also make it possible to manage a fleet of electric cars so that they can be fueled without putting crushing demands on the system and double as available storage devices for power when parked.

But with electricity prices flat or falling (they were down 11.5 percent last year in Dallas), consumers are not motivated to jump in.

Oncor and other Texas electricity transmission companies have installed more than 3 million smart meters across the state under a mandate from the state government. The meters are providing an ocean of data to the utilities about electricity consumption, but consumers have seen little advantage.

Reliant and TXU Energy can also use the smart meter data to send e-mail alerts to consumers when their electricity usage starts to balloon, along with recommendations on ways to conserve.

A thermostat equipped with wireless radio communications, however, can be configured remotely. TXU Energy offers thermostats that can be programmed from a smart phone.

Parks Associates said energy management systems independent of smart meters would outsell the utility plans for several more years. He estimated that wireless thermostats would grow into a $1.1 billion market by 2015, and that remote-control lighting systems would equal that market.

Speaker after speaker at the conference said the key to this market, however, is raising consumer awareness of the cost savings such systems can bring — without sacrificing comfort or demanding a lot of skill.

To view the full Dallas Morning News Article, click here.

Verizon addresses opportunities in bringing energy management innovations to consumers at Parks Associates’ Smart Energy Summit

Parks Associates announced that Robert Heffron, Utility Market Manager, Verizon, will deliver the morning keynote at the Smart Energy Summit on Wednesday, January 27, at 9:00 a.m.

In his keynote, “Home Energy Management is Ripe for Huge Innovation,” Mr. Heffron will discuss the role of the carrier in addressing sustainability and home energy management.

As the home becomes more connected, it is open to a variety of new energy applications, including smarter appliances, load shedding, distributed energy production and resale, electric vehicle grid integration, and even neighborhood energy networking. The consumer is looking for a trusted partner to manage these solutions, maximize savings, and maintain privacy, a role the carrier is in a unique position to fulfill.

For more information, visit www.smartenergysummit2010.com.

Smart Energy Summit addresses consumer value proposition and distribution channels for in-home energy management and control solutions

Smart Energy Summit analyzes the consumer side of the changing energy industry and the impact of Smart Grid technologies and in-home management solutions. Sessions feature over 30 government, utility, and industry executives, offering insight into the current landscape for energy management, barriers to overcome, the mass-market potential, and deployment status of smart infrastructure and energy management devices for in-home use.

Keynote speakers include Andres Carvallo, CIO, Austin Energy; Dr. George W. Arnold, National Coordinator for Smart Grid Interoperability, National Institute of Standards and Technology (NIST), U.S. Department of Commerce; and Bob Heffron, Utility Market Manager, Verizon.

Confirmed Speakers:

Didier Boivin, SVP, Marketing, Watteco

Kris Bowring, Sr. Director, Emerging Business, Best Buy

Susan Cashen, VP, Marketing, Control4

Steve Cashman, Chief Strategy Officer, Exceptional Innovation

Luke Clemente, General Manager, Smart Grid, GE Energy

Mike Coop, Director, Smart Grid Strategy, HomeGrid Forum

Reid Cram, Product Manager, Vantage Controls

Joe Dada, President & CEO, SmartLabs

Aaron Deyonker, Director, Product Management, eMeter

David Dollihite, VP, Product and Business Development, Mass Markets Energy, Direct Energy

Greg Ennis, Technical Director, Wi-Fi Alliance

David Friedman, Senior Director, Strategic Marketing, ZeroG Wireless, Inc.

Dan Gittleman, Chairman & CEO, OpenPeak

Vince Groff, Executive Director, Cox Communications

Brent Hodges, Director, Smart Energy Partnerships, Reliant Energy

Scott Hublou, SVP, Products, Co-Founder, EcoFactor

Jim Johnson, President & CEO, uControl

Stephen R. Johnson, Jr., Sr. Product Marketing Manager, Itron

Ogi Kavazovic, Sr. Director, Marketing & Strategy, Opower

Michael Kuhlmann, President, RCS

Brewster McCracken, Executive Director, Pecan Street Project

Letha McLaren, VP, Energy Products, iControl Networks

Kevin Meagher, CEO, Intamac Systems

Roy Perry, Director, Technology Integration, CableLabs

Thomas Pickral, Director, Business Development, HAI

Carol Priefert, Sr. Manager, Global Consumer Insights and Technology, Global Product Organization, Whirlpool

Jon Rappaport, Chairman, USNAP; Product Manager, Sensus Metering Systems

Bill Scheffler, Director, North American Sales, Z-Wave

Bill Simpson, Sr. Energy Efficiency Program Manager, Progress Energy

Michael Smith, VP Energy Solutions, Lutron Electronics Co.

Dr. Kenneth Wacks, Member, GridWise Architecture Council, U.S. Dept. of Energy

Gene Wang, CEO, People Power

Nate Williams, CMO, 4Home

Tim Woods, Founding Partner, POCO Labs

Visit www.smartenergysummit2010.com for more information or to register for the event.

Parks Associates Research Findings

Smart Energy Summit: Engaging the Consumer examines the roadmap for the in-home energy management technology market, offering consumer and industry research and strategic insight. Parks Associates research finds:

· Over 80% of consumers are very interested in learning about how to cut their energy costs, but less than half want to learn more about smart grids.

· 80% to 85% of households are willing to pay $80 to $100 for cost saving equipment if they are guaranteed to save 10% to 30% off their monthly electricity bill.

· Only 15% to 20% of consumers are likely to sign up for time-of-use or demand response programs; 35% do not want utilities to control systems in their home no matter what the potential savings.

· Less than 5% of households have any type of electronic lighting system, but 55% are very interested in light dimming systems that can save them money.

View Agenda

Pecan Street Project Director to discuss Austin’s smart-grid demonstration and Energy Internet project at Smart Energy Summit

Parks Associates announced the Smart Energy Summit will feature a special session focusing on the Pecan Street Project, with a presentation from the project’s executive director Brewster McCracken on January 27, 3:30 p.m. Mr. McCracken will discuss the activities of the Pecan Street Project, which was awarded $10.4 million in federal stimulus money in November 2009 for its proposed Energy Internet project.

Smart Energy Summit: Engaging the Consumer, hosted by Parks Associates in cooperation with Austin Energy on January 25-27 at the Hyatt Regency, Austin, Tex., focuses on the opportunities and challenges in residential energy technologies.

The Pecan Street Project in Austin, Texas, is a city-wide laboratory devoted to revolutionizing the delivery, use, and generation of energy. It provides a place where researchers and entrepreneurs can develop, test, and implement the urban power system of the future.

NIST efforts critical as U.S. consumers look to cut energy costs

Parks Associates announced today that George Arnold, National Coordinator for Smart Grid Interoperability, National Institute of Standards and Technology (NIST), U.S. Department of Commerce, will deliver the afternoon keynote “NIST Smart Grid Interoperability Standards and the Home Area Network” at Smart Energy Summit.

Smart Energy Summit: Engaging the Consumer, hosted by Parks Associates in cooperation with Austin Energy on January 25-27 at the Hyatt Regency, Austin, Tex., focuses on the opportunities and challenges in residential energy technologies and identifies business strategies for in-home energy monitoring and management systems.

Sessions will include research from Parks Associates’ Residential Energy Management project, which features nationwide consumer surveys and industry profiles to assess the market for energy-related digital systems and services. The most recent consumer survey reports 80-85% of U.S. households are willing to pay for in-home energy monitors if these solutions can lower their electric bills.

In his keynote on January 26, 1:45 p.m., Dr. Arnold will discuss the challenges that need to be addressed in developing the interface between the Smart Grid and the Home Area Network. NIST is coordinating the development of a robust, interoperable framework of technical standards that will help transform the nation’s electric infrastructure into an “energy internet.”

Dr. Arnold was appointed National Coordinator for Smart Grid Interoperability at the NIST in April 2009. He is responsible for leading the development of standards underpinning the nation’s Smart Grid. He joined NIST in September 2006 after a 33-year career in the telecommunications and information technology industry.

For the full press release, click here.

Parks Associates welcomes Smart Energy Summit Sponsors

Parks Associates announced the early sponsors for Smart Energy Summit: Engaging the Consumer, hosted in cooperation with Austin Energy on January 25-27 at the Hyatt Regency, Austin, Tex. The conference focuses on the opportunities and challenges in residential energy technologies and identifies business strategies for in-home energy monitoring and management systems.

Direct Energy, Exceptional Innovation, HAI, iControl Networks, INSTEON, and OpenPeak are all early sponsors of the event.

Direct Energy is one of North America’s largest providers of energy and energy-related services. The company has over five million residential and commercial customer relationships, providing choice and support in managing their energy costs through innovative products and services.

Exceptional Innovation manufactures Life|ware®, enterprise software solutions designed to seamlessly connect data and devices for integrated automation and control. Life|ware’s Energy Management Solution provides an efficient, elegant approach to complete residential management, benefiting both energy consumers and utility providers alike.

HAI (Home Automation, Inc.) manufactures integrated automation and security products for residential and commercial use. Its solutions allow utilities to implement time-of-use rating structures, manage demand response during peak demand events, and send custom messages to customers.

iControl Networks, a leader in broadband home management, recently announced its ConnectedLife Energy Management solution enabling utilities and service providers to offer customers the ability to monitor, control and automate their energy usage via the web, mobile phone or touchscreen.

INSTEON is an award-winning home area networking (HAN) technology, currently in trials with four of the top 10 U.S. utilities. Its unique dual-band, mesh, wireless network makes it ultra-reliable and cost effective for energy management, demand response and load-shedding.

OpenPeak Inc. creates, designs, and develops innovative systems and devices that enable simple control of home energy usage, VoIP telephony, digital media, Internet content, and consumer electronics on a single touchscreen device.

Other supporters include AltEnergyMag, CABA, CEDIA, Energy Priorities, Home Toys, Mercom Capital Group, Smart Grid Today, VB/Research, and WinSmartGrid.

For the full press release, click here.

U.S. Department of Commerce, Austin Energy to keynote Smart Energy Summit

International research firm Parks Associates announced executives from Austin Energy and the National Institute of Standards and Technology (NIST) will keynote the Smart Energy Summit: Engaging the Consumer. The two keynotes provide unique perspectives from business and governmental sides of the residential energy management (REM) industry, offering expert insight on successful deployment strategies and the impact of U.S. funding for smart grid projects.

Recently, the Department of Energy (DOE) announced over $3 billion in funding for smart grid projects, with matching private-sector funds pushing the total over $8 billion. This funding has implications for technology developers, utilities, and end users, and today there is the right mix of government incentive, competition, and societal pressure to make smart energy solutions viable.

Dr. George W. Arnold, National Coordinator for Smart Grid Interoperability, NIST, U.S. Department of Commerce, will be the luncheon keynote on Tuesday, January 26. He will provide insight into government initiatives for promoting smart grid projects.

Andres Carvallo, CIO, Austin Energy, will present the morning keynote “A New Journey: Utility 2.0” on January 26. He will share his vision of the utility of the future, informed by his company’s experiences developing and deploying its Smart Grid. Mr. Carvallo will also highlight new business models and technologies designed to transform consumers into “prosumers” - producers and consumers all in one.

For more information, visit www.energysmartsummit2010.com

Smart Energy Summit to focus on in-home energy management and control solutions

U.S. Department of Commerce, Austin Energy to keynote conference --

International research firm Parks Associates announced the preliminary agenda and current speakers, sponsors, and advisory board for the Smart Energy Summit: Engaging the Consumer. This conference, hosted in cooperation with Austin Energy on January 25-27 at the Hyatt Regency in Austin, Tex., focuses on opportunities in residential energy management and the challenges of bringing Smart Grid technologies to U.S. households.

Sessions include the latest consumer research from Parks Associates’ landmark Residential Energy Management service, which surveys both consumers and utilities on attitudes and trends in this growing industry. Early sponsors for Smart Energy Summit include Direct Energy, Exceptional Innovation, HAI, iControl Networks, and OpenPeak. Event supporters include AltEnergyMag, CABA, Energy Priorities, Home Toys, SmartGrid Today, VB/Research, and WinSmartGrid.

Andres Carvallo, CIO, Austin Energy, will present the keynote “A New Journey: Utility 2.0” on Tuesday, January 26 at 9:30 a.m. He will share his vision of the utility of the future, informed by his company’s experiences developing and deploying its Smart Grid, and highlight new paradigms of business models and technologies that will transform consumers into “prosumers” - producers and consumers all in one.

Dr. George W. Arnold, National Coordinator for Smart Grid Interoperability, National Institute of Standards and Technology, U.S. Department of Commerce, will also be a keynote speaker at the conference.

Confirmed speakers:

- Susan Cashen, VP, Marketing, Control4
- Steve Cashman, Chief Strategy Officer, Exceptional Innovation
- David Dollihite, VP, Direct Energy
- David Friedman, Senior Director, Strategic Marketing, ZeroG Wireless, Inc.
- Dan Gittleman, Chairman & CEO, OpenPeak
- Vince Groff, Executive Director, Cox Communications
- Jim Johnson, President & CEO, uControl
- Thomas Pickral, Business Development, HAI

The Smart Energy Summit Advisory Board provides input into the design and content of the event, focusing particularly on the market opportunities and business issues associated with engaging the consumer in energy management. Current Advisory Board participants:

- Andres Carvallo, Chief Information Officer, Austin Energy
- Steve Cashman, Chief Strategy Officer, Exceptional Innovation
- Ken Wacks, Member, GridWise Architecture Council, U.S. Department of Energy
- Brian Woods, CMO, OpenPeak

For more information, visit www.smartenergysummit2010.com.

Parks Associates announces new Premier Program to connect with digital living executives at its 2010 Industry Events

Parks Associates announced the Premier Sponsorship Program and the 2010 event schedule, which includes CONNECTIONS™, the inaugural Smart Energy Summit, CONNECTIONS™ Summits in Europe and at CES, and monthly research Webcasts. The Premier Sponsorship Program offers opportunities for companies to participate at multiple events and receive customized benefits and additional recognition throughout the year.

Our conferences focus on core areas of growth and opportunity in energy management, entertainment platforms and services, home controls, mobile services, and advertising. Our events feature networking with key executives and the latest findings from our consumer and industry research. We developed the Premier Program so our sponsors have multiple opportunities to connect with our audiences and achieve maximum exposure as leaders in the digital living space.

Companies join the Premier Sponsorship Program by sponsoring different events throughout the year:

CONNECTIONS™: The Digital Living Conference and Showcase, June 8-10, Santa Clara, is the premier executive event focused on market developments and growth factors for advanced digital lifestyle solutions.

CONNECTIONS™ Europe Summit, March 2010, Amsterdam, focuses on international and European consumer research, with sessions examining new digital platforms, consumer buying habits, and new business models and opportunities for TV operators, content developers, advertisers, and CE companies.

CONNECTIONS™ Summit at CES, January 7, Las Vegas, is the perfect start for CES, with sessions on trends, emerging business models and technologies, and growth opportunities for companies developing products and services for the digital home.

Smart Energy Summit, January 25-27, Austin, Tex., offers a unique combination of market research and real-world expertise in examining residential energy management and smart grid technologies.

Parks Associates’ monthly research Webcasts, hosted by the company’s leading analysts, feature the last data and insight on key digital living categories, including set-tops and connected CE, smartphones and mobile convergence, 3D TV and advanced video services, and future advertising strategies.

Current Premier Sponsor includes RedMere.

For more information about the Premier Sponsorship Program, visit www.parkspremier.com.