Parks Associates Blog

Tuesday, December 09, 2008

CEA recalculates consumer electronics growth in Q4

Here's a follow-up to last week's blog regarding CEA's take on Black Friday and the fourth quarter outlook for consumer electronics sales. Given the "seismic" changes to consumer buying habits in late Q3 and early Q4, it's no surprise that CEA has now revised its wholesale shipment revenues for Q4 from 3.5% to 0.1% growth. New data, CEA notes, "shows the economy and consumer sentiment remain muted and CEA surveys show overall spending is down this holiday season."

We have our own interesting data about CE spending intentions from our new study Digital Media Evolution. The data is back from the field, and we'll be sharing results soon.

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