Parks Associates Blog

Tuesday, December 02, 2008

Black Friday Consumer Electronics Shopping

Here's a follow-up to the post from last week regarding consumers' purchase intentions for electronics products this holiday season. I saw a few articles yesterday that quantified what Black Friday meant for consumer electronics sales:

What Did Consumers Buy?
From TWICE:
  • 39% of shoppers bought DVDs, CDs, video games and books; and
  • Nearly 36% of consumers purchased consumer electronics

How Did Apple Products Do?

From CNET:

  • Mac sales were better than expected" and iPhone sales were about in line with expectations, [Gene Munster of Piper Jaffray] wrote in a research note Monday

What were the Top Products?

From CNET:

According to PriceGrabber, the following were the most popular products on Black Friday - nine of the 10 are gadgets, with the odd product out being one styling of the popular Ugg boots:·

  • Nintendo Wii console
  • Ugg Australia "classic short" boot
  • Sony BDP-S350 1080p Blu-ray disc player
  • Samsung LN52A650 52" LCD TV
  • Nintendo Wii Fit
  • Panasonic TH-42PX80U 42" plasma TV
  • Sennheiser HD 555 headphones
  • Canon EOS Rebel XSi Black SLR digital camera kit
  • Acer Aspire One AOA110-1295 notebook PC
  • Canon PowerShot A590 IS black digital camera

The consumer electronics category that saw the largest gains from Black Friday 2007 was Blu-ray/HD-DVD players, up 147 percent, according to PriceGrabber. Headphones were up 103 percent. (By comparison, women's sleep and lounge wear was up 415 percent, women's boots were up 203 percent, and watches were up 202 percent.)

How did Game Consoles Do?

From PC World:

  • The Xbox 360 outsold Sony's PlayStation 3 by three-to-one, says Microsoft, but the 360 managed its best Black Friday sales ever, including a 25 percent lift over 2007 figures.

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