Parks Associates Blog

Tuesday, December 02, 2008

Parks Associates research shows U.K. the Leading European Nation for DVRs

Over 35% of U.K. broadband households own a DVR --

The United Kingdom is the first European nation to adopt digital video recorders (DVRs) in significant numbers, according to international research firm Parks Associates’ new study Entertainment 2.0 in Europe.

This five-country study examined entertainment trends across Europe and found over one-third of U.K. broadband households own a DVR. British households are also more likely than other European DVR households to record programs and skip commercials. At the same time, DVR use has not completely replaced use of broadcast TV. Even young U.K. consumers with a DVR continue to watch broadcast TV more often than recorded programs, part of the overall trend in Europe where households are less receptive than their American counterparts to television services.

A number of factors explain this gap between the U.S. and Europe. For example, strong public broadcasting has left less room in Europe for private, pay-TV services. In the U.S., poor free-to-air reception and a weaker public broadcaster have created a market for premium services.

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