Parks Associates Blog

Tuesday, December 02, 2008

Is the iPhone a market creator? Sonos seems to think so.

I had mentioned in previous blog about the iPhone app that allows the phone to become a Sonos controller. The folks at Sonos seem to think that this was a feature that allowed a number of iPhone owners to buy an entry-level single-room Sonos system ($349) and using the iPhone as the single controller for the system. They point to a Sonos forum where some new converts discuss the role of the iPhone app in convincing them to purchase the system.

Sonos' takeaway from this: "We believe there is a positive trend pointing towards the iPhone as a way for ‘niche’ companies/products/services to introduce themselves to a mass audience – the iPhone lover."

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