3 Reasons why Home Technology Integration is about to Ignite

We live in an “always on” world where we expect our Smartphones to provide us with media content, email, social media, and any other information on demand. It is time we realize that we can now expect the same functionality that we get on that 4.3” screen of our Smartphone from the 46” HDTV in our living room, the laptop or all-in-one PC in the kitchen, and even from the tablet we use sitting out on the patio enjoying nature.

The technology is here! What are you waiting for? The time is now everyone! Integrate that technology you love and surround yourself within your homes so you can sit back, relax, and enjoy a rich new Integrated World.

Today we are literally standing on the brink of significant changes in the way we interact with the technology that surrounds us in our homes.The general population is ready for Home System Integration, the manufacturers recognize this, and the solution now becomes to educate the consumer on what his or her options are.

1. Streaming Internet Media

While streaming media has been going on for years now, there is suddenly a huge upsurge in popularity with the general public. Further building up the excitement and the market are Netflix and Hulu with new deals coming out practically weekly between them and the movie companies. There is no question that the world is paying attention to streaming media; from the consumer, to the device manufacturers, to even the film studios.

2. Hardware Advances

The technology is here that enables you to record, store, share, and stream your media content from just about anywhere, to just about anywhere! Best of all…it is fairly inexpensive and getting cheaper! Plus, the networking technology to move that media content across your network via Gigabit speeds or over wireless is here also. Now, everything is in place for...

3. Public Awareness

Finally, we come to the key part of the equation, the fuel that will ignite the Home Technology Industry ablaze: Public Awareness! It’s easy to see that people are becoming more aware of some of the options they have when it comes to scenarios like having the freedom to watch what they want, when they want, and literally WHERE they want. As public awareness becomes more and more widespread, the momentum of Home Technology Integration will increase exponentially to keep up with the demand.

The technology is here! What are you waiting for? The time is now everyone! Integrate that technology you love and surround yourself within your homes so you can sit back, relax, and enjoy a rich new Integrated World.

--- Content submitted from Home Toys ---

Parks Associates is supporting Future of Television East

Parks Associates is supporting the Future of Television East on November 19th in New York.

Last year was Hulu and social media. What will be the buzz this year? Join Television Industry Leaders - including senior decision-makers from major broadcasters, production studios and cable networks, social networks, producers, creators, mobile companies, online content producers, distributors, technology companies, and association heads - for the industry's most prestigious event. More Info

Parks Associates supports Social Networking World Forum, London

Parks Associates is supporting the Social Networking World Forum to be held March 15-16 at the Olympia Conference Centre in London.

This two-day event features four dedicated conference streams: Social Networking World Forum, Enterprise Social Media, Social TV World Forum, and Mobile Social Networking Forum. Tekey speakers from global brands, organizations, social networking publishers and developers, pioneering social media leaders, top agencies, content producers plus many more.

For more information about this event, click here.

Parks Associates Supports Social Networking World Forum

Parks Associates is supporting Social Networking World Forum from November 9-10, 2009 in Santa Clara, California.

This two-day conference is dedicated to Social Networking, Enterprise Social Media, and Social TV, featuring key speakers from social networking publishers, advertising agencies, industry analysts, software developers and equipment manufacturers, pay-TV and network service providers, mobile operators, plus many more.

For more information please click here.

Parks Associates supports Social TV Forum, London

Parks Associates is a media partner for the Social TV Forum to be held September 28-29 in London.

This conference will examine the current state of social TV, the challenges in developing and implementing social TV experiences, and the future outlook of social TV. Understand the key trends during social TV - hear an up to date analysis on the current state of the market and how it continues to grow and attract new audiences. Learn about the integration of social networking into the TV and video value chain.

For more information about this event, click here.

Parks Associates supports Social Networking World Forum, Asia

Parks Associates is supporting the Social Networking World Forum -Asia from Sept 22-23, 2009 in Singapore, Asia.

The Social Networking World Forum - Asia is supported by some of the largest global brands and organizations who are using social media to effectively execute marketing and PR strategies.

The event also features from regional heads of the popular social networking sites to provide insight on market conditions and learn how they adapted their service to expand to this region. The event also features debate and analysis on current trends, market forces, and how brands and organizations are exploiting this new media to market products and services.

For more event info, click here.

Parks Associates reports social networking users to exceed 95 million by 2013

Expanding population creates new opportunities for advertising and connected TV --

Social networking is moving to the television, driven by a young audience interested in video features such as multiplayer games, chat, and content discovery. This trend will help increase U.S. ad spending in social media to almost $3 billion by 2013, according to Parks Associates.

The international research firm, in its report Social Media & User-Generated Content, finds over one-fourth of broadband users ages 18-24 are interested in social media features on the TV. Key applications include multiplayer gaming, in-program chat, and “most watched” lists. At the same time, 23% of U.S. broadband households want to view content from sites like YouTube and Flickr on their TVs.

For younger consumers in particular, their appetite for social experiences don’t end on the computer screen but are enhanced via their access on TVs and mobile phones. This expansion of social media has implications for service providers, advertisers, and CE manufacturers as well as the networking sites.

Parks Associates forecasts 95 million social networking users by 2013. This diverse population will have a variety of different needs and wants. For example, threats like the Koobface worm, which targets Facebook users, underscore the need for integrated customer support solutions that can address social networking security issues. Service providers could combine these offerings with their network support services to sell a complete protection package.

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Parks Associates Addresses Consumption in Digital Era at Digital Hollywood, Wednesday, Oct 29

Yuanzhe (Michael) Cai, Director, Digital Media & Gaming, Parks Associates, will present consumer data and market trends in interactive media at a special Parks Associates-sponsored session Consumers and Interactive Entertainment at Digital Hollywood, Santa Monica, Calif., on Wednesday, October 29 at 11 AM at The Loews Santa Monica Beach Hotel - Escondido Room 8th Floor.

This special session discusses consumption of interactive entertainment in the digital era. It examines industry and consumer trends in connected gaming, virtual worlds, social media, and Internet video; analyzes the role of consoles in content distribution; profiles media habits of the avatar generation; and discusses the implications for Hollywood. Additionally, it looks at new interactive technologies such as BD Live.

Parks Associates, in the report Virtual Worlds: the Internet of Avatars, recently released a comprehensive analysis of the value chain for 3D virtual worlds, which is growing into a sustainable industry with 33 million registered users by 2013. Also in 2013, online content and services for Internet-connected game consoles will generate over $8 billion in global revenue for the three console manufacturers, according to Parks Associates’ Connected Consoles: Games, Media, and Beyond.

Registration**: http://www.parksassociates.com/extras/DigMedHabits-request08.htm

**Registration for Digital Hollywood not required to attend this Parks Associates' Presentation.