Parks Associates Blog

Tuesday, October 21, 2008

Parks Associates Addresses Consumption in Digital Era at Digital Hollywood, Wednesday, Oct 29

Yuanzhe (Michael) Cai, Director, Digital Media & Gaming, Parks Associates, will present consumer data and market trends in interactive media at a special Parks Associates-sponsored session Consumers and Interactive Entertainment at Digital Hollywood, Santa Monica, Calif., on Wednesday, October 29 at 11 AM at The Loews Santa Monica Beach Hotel - Escondido Room 8th Floor.

This special session discusses consumption of interactive entertainment in the digital era. It examines industry and consumer trends in connected gaming, virtual worlds, social media, and Internet video; analyzes the role of consoles in content distribution; profiles media habits of the avatar generation; and discusses the implications for Hollywood. Additionally, it looks at new interactive technologies such as BD Live.

Parks Associates, in the report Virtual Worlds: the Internet of Avatars, recently released a comprehensive analysis of the value chain for 3D virtual worlds, which is growing into a sustainable industry with 33 million registered users by 2013. Also in 2013, online content and services for Internet-connected game consoles will generate over $8 billion in global revenue for the three console manufacturers, according to Parks Associates’ Connected Consoles: Games, Media, and Beyond.


**Registration for Digital Hollywood not required to attend this Parks Associates' Presentation.

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