Parks Associates Blog

Friday, October 22, 2010

It's ADB and not Netgem buying Pirelli Broadband

Instead of Netgem, it's ADB buying Pirelli Broadband, as reported by CED. The set-top box/residential gateway convergence continues.

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Wednesday, October 13, 2010

Connected TVs in the managed video realm - announcements from Widevine and ADB today

There were a couple of announcements today that point to an expanded role for connected TVs beyond "over-the-top" video. Instead, the connected TV can also serve as a gateway for managed video services. Companies such as Verimatrix, Clearleap, thePlatform, Cisco, Motorola, ActiveVideo Networks, Alcatel-Lucent, Nokia Siemens, and Ericsson have all made recent announcements in this area.

Now, ADB has joined the fray, offering a solution called the Virtual Gateway. This sofware solution distributes multimedia capabilities throughout the home. Some use cases that ADB highlights are a user's ability to enjoy pay-TV, music and videos from wherever they are in the home: subscribers can use their gaming consoles to tune to a pay-TV channel or watch recorded programs, or access music tracks and videos stored on their DVR and play them on their smart phones.

Also, Widevine continues to make announcements regarding its adaptive streaming solution. The company announced that it has signed a global agreement with LG Electronics (LG) to distribute Widevine’s live and on-demand adaptive streaming, virtual DVD controls and digital rights management (DRM) on LG connected products. Widevine’s DRM and adaptive streaming software are already included in 2009 models of LG Blu-ray players and home theaters shipped in the United States. This agreement enables LG to expand distribution to more devices, on a worldwide basis.

Widevine’s video optimization and DRM platform will now be included on a wide variety of additional LG products, including connected TVs. Widevine’s video optimization technology ensures that consumers using LG products receive an excellent quality of viewing experience for both live and on-demand content. Widevine’s DRM keeps premium content secure, regardless of the LG device to which it is delivered .

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Tuesday, March 16, 2010

CONNECTIONS Europe features Technicolor keynote & executives from ADB, HbbTV, IBM, NDS, Omniphone, OpenTV and more

The speakers for CONNECTIONS™ Europe Summit: Monetizing Connectivity and User Experiences, announced today by Parks Associates, offer unique executive insight into business strategies for digital content, value-added services, connected CE, and advanced video devices and services. International research firm Parks Associates will host the Summit on April 27, 2010, at the Mövenpick Hotel in Amsterdam.

Benoit Joly, Vice-President, Home Network & Applications, Technicolor, will present the opening keynote. Other speakers:

-- Jonathan Beavon, Director, Segment Marketing, NDS
-- Paul Bristow, VP Strategy, Middleware & Consumer Experience, ADB (Advanced Digital Broadcast)
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Ronald Brockmann, Managing Director, Europe, ActiveVideo Networks
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Rob van den Dam, Global Telecom Sector leader IBV, IBM
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Klaus Illgner-Fehns, Managing Director, HbbTV
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Trond Neergaard, Founder and Managing Partner, Cloudberry Associates
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Steve Oetegenn, Chief Sales and Marketing Officer, Verimatrix
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Rolf Uwe Placzek, CEO, Acetrax
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Kurt Scherf, VP, Principal Analyst, Parks Associates
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Stuart Sikes, President, Parks Associates
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Andrew Wajs, CTO, Irdeto
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Olivier Wellmann, VP, Product Management, OpenTV
--
Speaker TBA, Omnifone

For information or to register, visit http://www.connectionseurope.com.

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Thursday, March 04, 2010

Cable Europe Not Afraid of Over-the-Top

Today the European cable industry spent the afternoon at its Cable Congress in Brussels discussing the impact of OTT content. Through a number of spokespeople, the message was clear: cable is ready and anxious to play a role in over-the-top. Some key points include the following:

Set top box maker ADB reminded the audience that the brand in the hand is the brand that wins. That is, cable companies must provide remote controls which support the set top boxes that support the features most desired by consumers. As soon as consumers move to alternative set top boxes, the cable provider loses the opportunity to provide the superior experience to the consumer.

Telenet’s EVP of Residential Marketing said that her company’s market leadership has enabled the company to test, for some months, a number of over-the-top interfaces in order to be ready before any serious competition provides a superior alternative.

UPC’s VP of Strategy implored the cable industry to work together more closely and suggested that providing a better interface to real time web access as well as a better VoD library will be the keys to accommodating over-the-top experiences.

Kabel Deutschland’s CCO welcomed over the top content as he said access to YouTube and other web portals has fueled tremendous broadband subscriber growth in Germany. When asked if YouTube should be sharing revenues with cable, Virgin Media’s CEO stated that the company has a variety of business models attached to different types of content and that many revenue opportunities will exist within the cable ecosystem.

YouTube EMEA's Director of Partnerships offered that the company was engaging in a number of revenue sharing models with broadcasters and that we will see more branding as a part of YouTube, suggesting that the relationship between aggregator and pipe may become increasingly cooperative.
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