Parks Associates Blog

Saturday, September 18, 2010

Cisco and BT Collaborate on Content Delivery to Connected Devices

As we look at the rapid evolution of "TV Everywhere" services beyond simply authenticating cable channel lineups on PCs, the role of connected CE as premium video clients is a key trend. You can see the pieces coming together, as publishers join forces with content and ad management companies, content delivery network providers, digital rights management and adaptive streaming purveyors, and companies that specialize in consumer electronics clients.

Now, things are starting to get even more integrated, particularly as we look at the giants of network infrastructure - Cisco, Alcatel-Lucent, Motorola, Nokia Siemens, Ericsson, etc. Cisco, in particular, has been making news recently, first with the acquisition of ExtendMedia, which brings expertise of how to deliver multi-platform video over IP. Now, a collaboration with BT, in which BT has chosen Cisco's Content Delivery System as the 'backbone' for its, open online video delivery network - Content Connect - designed to improve the experience of watching and listening to digital content on the web.

The Cisco Content Delivery System (CDS) using medianet technologies enables BT Wholesale to establish broadband as a TV platform. Content Connect will deliver digital content to any computer, TV or mobile device on behalf of UK internet service providers giving broadcasters access to a large end user base – irrespective of service provider or technology.

I'd say stay tuned. I would think that we would see some additional acquisitions and announcements coming from these infrastructure leaders.

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