Parks Associates Blog

Wednesday, October 13, 2010

Connected TVs in the managed video realm - announcements from Widevine and ADB today

There were a couple of announcements today that point to an expanded role for connected TVs beyond "over-the-top" video. Instead, the connected TV can also serve as a gateway for managed video services. Companies such as Verimatrix, Clearleap, thePlatform, Cisco, Motorola, ActiveVideo Networks, Alcatel-Lucent, Nokia Siemens, and Ericsson have all made recent announcements in this area.

Now, ADB has joined the fray, offering a solution called the Virtual Gateway. This sofware solution distributes multimedia capabilities throughout the home. Some use cases that ADB highlights are a user's ability to enjoy pay-TV, music and videos from wherever they are in the home: subscribers can use their gaming consoles to tune to a pay-TV channel or watch recorded programs, or access music tracks and videos stored on their DVR and play them on their smart phones.

Also, Widevine continues to make announcements regarding its adaptive streaming solution. The company announced that it has signed a global agreement with LG Electronics (LG) to distribute Widevine’s live and on-demand adaptive streaming, virtual DVD controls and digital rights management (DRM) on LG connected products. Widevine’s DRM and adaptive streaming software are already included in 2009 models of LG Blu-ray players and home theaters shipped in the United States. This agreement enables LG to expand distribution to more devices, on a worldwide basis.

Widevine’s video optimization and DRM platform will now be included on a wide variety of additional LG products, including connected TVs. Widevine’s video optimization technology ensures that consumers using LG products receive an excellent quality of viewing experience for both live and on-demand content. Widevine’s DRM keeps premium content secure, regardless of the LG device to which it is delivered .

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