Parks Associates Blog

Monday, October 11, 2010

Sezmi and Oregan Networks Offer Solutions for Interactive TV in Developing Markets

It's interesting that two different releases crossed my desk this morning, both related to interactive television services in developing markets (Malaysia and Latin America), but with different approaches.

Oregan Networks and Telefónica announced a collaboration whereby Oregan's Web hardware an software solutions will be used to bring online video and other Web content to Telefónica's customers via a set-top box. Although 64% of Telefónica's subscriber base is in Latin America, IPTV and other pay-TV services are notably limited in their deployments in this region. According to a recent Parks Associates study, however, television services in the Latin America market will grow by double digits over the next five years, outpacing service growth in Asia and other emerging markets.

Sezmi, a provider of a hybrid digital television offering in the U.S., has extended its reach into Malaysia with an agreement with YTL Communications, the Internet arm of YTL Corporation, Malaysia’s leading utilities and infrastructure company. The service will provide for wireless delivery of all consumer entertainment and communications services to homes and mobile devices in Malaysia by the end of 2011.

The wireless “quadruple play” service will offer voice, data and television services to the home and mobile devices over a hybrid broadcast and 4G wireless network. This hybrid television component of the offering is based on Sezmi’s television solution, which has already been deployed in the U.S. market.

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