Parks Associates Blog

Friday, October 17, 2008

CE and the Economy, Friday 10/17 update

USA TODAY examines what the economic turmoil is doing to the potential holiday sales of consumer electronics products in today's paper. If I had to guess anything (and guessing is all we've got right now in a period where there is a dearth of really solid data), what we're going to find when all is said and done is that January through August were okay to even really good in terms of consumer electronics sales. The first reports coming from organizations like The National Retail Federation indicate that September really showed the first indication of major consumer pullback from all purchases, including - it would appear - consumer electronics.

The analysis shared in today's article indicates that if it's too big to fit under your arm (i.e., bigger than a laptop computer), it's probably not going to sell well this holiday season.

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