Parks Associates Blog

Monday, October 20, 2008

Apple's 200 Million TV Shows

Apple announced on Thursday that all four major TV networks are offering downloads in high-definition format. They also announced that more than 200 million TV episodes have been sold through the iTunes Store.

Our research (TV 2.0: The Consumer Perspective) finds that 2% of broadband users are paying monthly to download TV shows, averaging 3.4 downloads per month.

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