More consumer electronics/digital rights management/adaptive streaming announcements

This past week exemplified the move that companies traditionally in the digital rights management space are making in connected consumer electronics. I have talked about this trend in several posts this year. Here are the announcements:

Widevine and Panasonic

Panasonic Corporation selected Widevine as its preferred provider of video optimization and digital rights management (DRM) solutions. Widevine’s video optimization will provide adaptive streaming and virtual DVD experiences, while its DRM will keep content protected on Panasonic consumer electronics such as Viera® connected TVs, Blu-ray disc players and more.

As a preferred provider, Widevine’s client will be included on millions of Panasonic connected media devices, enabling content providers to securely deliver content utilizing Internet protocols to the Panasonic device of the consumer’s choice. Widevine’s client will be initially installed on Panasonic Viera connected TVs, followed by other Panasonic devices in the near future.

Irdeto and Logitech

Irdeto announced announced on Wednesday that its technology has been selected to enable access to premium online content from the Logitech Revue™ with Google TV™. Based on the Google TV platform, Logitech Revue offers – in an integrated user interface – TV programming, the Web and Android-based apps that can deliver premium content services and enable entirely new experiences. Logitech is drawing on Irdeto’s technology to deliver premium content services through apps such as Netflix Watch Instantly.

Cable Europe Parties Like its 1999

Remember the lavish, luxurious corporate functions frequently hosted by technology companies in the roaring 90’s? Tonight the European cable industry celebrated a solid year of nearly 10% growth (at least Telenet enjoyed nearly 10% growth) in an otherwise lackluster economy. The party, hosted by Telenet for delegates of the European Cable Congress in Brussels, felt more like a coming out party. The IT industry’s fascination with IPTV has finally quieted as IPTV growth has slowed over the past year and cable, evidently, has decided it is time to come out and celebrate. Perhaps the byline of the event should have been “the demise of the cable industry in Europe has been greatly exaggerated.” Telenet spared no expense, renting out the Belgian Bourse, an elegant Palladian style building – quite possibly symbolic of the solid returns the company is providing its shareholders. In cocktail conversation, a member of the Cable Europe trade association stated that ICT has become one of the most significant contributors to the EUs GDP. That would explain the guest appearance of Belgium’s Prime Minister, Yves Leterme.

The distinguished guests at the event included one of the FCC’s lead economists working on the U.S. Broadband Plan which will be presented to Congress this month. Other notables were the Multimedia over Coax Alliance (MoCA) team, the sales team of the steadily growing digital rights company Irdeto, some familiar faces from OpenTV, Broadcom, management of Liberty Global and subsidiary UPC as well as the majority of European cable providers.

To further celebrate not only cable-pride but also Belgian-pride, Telenet served not only the gamut of Belgian champagnes and beers, but trotted out cuisine from two of the country’s most famous chefs, top chocolatier, and award winning latte artist (he creates images in the milk floating atop your espresso). Later in the evening the party featured fashion models sporting outfits from Belgium’s top clothing designers, and finally the pulsating sounds of Belgium’s top DJ.

When IPTV World Forum opens in London on the 23^rd of this month, will we see the industry hosting such a bold celebration of success?