More consumer electronics/digital rights management/adaptive streaming announcements

This past week exemplified the move that companies traditionally in the digital rights management space are making in connected consumer electronics. I have talked about this trend in several posts this year. Here are the announcements:

Widevine and Panasonic

Panasonic Corporation selected Widevine as its preferred provider of video optimization and digital rights management (DRM) solutions. Widevine’s video optimization will provide adaptive streaming and virtual DVD experiences, while its DRM will keep content protected on Panasonic consumer electronics such as Viera® connected TVs, Blu-ray disc players and more.

As a preferred provider, Widevine’s client will be included on millions of Panasonic connected media devices, enabling content providers to securely deliver content utilizing Internet protocols to the Panasonic device of the consumer’s choice. Widevine’s client will be initially installed on Panasonic Viera connected TVs, followed by other Panasonic devices in the near future.

Irdeto and Logitech

Irdeto announced announced on Wednesday that its technology has been selected to enable access to premium online content from the Logitech Revue™ with Google TV™. Based on the Google TV platform, Logitech Revue offers – in an integrated user interface – TV programming, the Web and Android-based apps that can deliver premium content services and enable entirely new experiences. Logitech is drawing on Irdeto’s technology to deliver premium content services through apps such as Netflix Watch Instantly.