Parks Associates Blog

Tuesday, November 09, 2010

Look Back joins Time Warner Cable's Start Over and DVR options for time-shifting primetime programming

From C.E.D, Time Warner Cable's Look Back service is getting out of the starting blocks with multiple deployments scheduled across the nation for the service that allows subscribers to watch shows that they missed.

Look Back has been in the works for years and follows in the wake of Time Warner Cable's Start Over service. While Start Over, which was first launched in Columbia, S.C., in 2005, allows viewers to restart a show in progress the same day it airs, Look Back provides a three-day viewing window of opportunity once a program has aired. Time Warner also offers some of the same shows in its on-demand service, which are generally available one to eight days after the original air time.

Time Warner Cable said Look Back, which is free to the cable operator's digital subscribers, would launch with 24 channels in both HD and SD formats.

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