Parks Associates Blog

Wednesday, November 10, 2010

Parks Associates Releases a New White Paper Regarding Digital Media & Advanced Advertising Techniques

According to a new white paper released by Parks Associates, there is a way to deliver more tolerable advertisements to consumers.

Research findings indicate that nearly one-half of U.S. broadband households are neutral or open to the idea of receiving personally relevant ads, but response depends on who you ask.

The majority of consumers open to receiving personally relevant ads fall within the 18-34 age range. These consumers comprise 27% of those open to targeted ads. In contrast, only 6% of consumers 55+ are accepting of personally relevant ads.

To download this white paper, please click here.

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