Parks Associates Blog

Wednesday, February 10, 2010

Digital Media II - Analyzing the evolution and impact of digital media across multiple platforms

Digital Media II is a primary consumer survey measuring the adoption and use of existing platforms and gauges the market potential for future platforms including digital cameras, TVs, digital photo frames, and Blu-ray players.

Key Topics include the following:
- 3D TV
- The market potential for "slate" and tablet PCs
- Triggers for adoption, usage scenarios, and hardware configuration for emerging platforms
- Hardware configurations used for consuming Internet video on the TV
- Market interest in motion-controlled user interfaces
cloud media and digital locker services
- Prevailing digital media habits with PCs, MP3 players, mobile phones, game consoles, TVs, and other digital devices
- The demand for connected TVs and key video and non-video applications
- The digital media business models most likely to succeed
- The emerging websites and social networking destinations
- Online destinations for TV, PC, and mobile content
- New content sources and services

Parks Associates will survey over 2,000 U.S. broadband households. Additional countries will be added at client request.

Survey launches early March, click here for more information.

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