Will the Super Bowl really drive HDTV sales?

Interesting data from Retrevo regarding drivers for the purchase of an HDTV in the short-term. According to their latest Pulse Report, price beats the Super Bowl and the Winter Olympics in a big way as the key driver for buying an HDTV. Furthermore, about half of consumers in this study weren't aware of whether they would be able to watch the Winter Olympics in high-definition. Yeesh...seems like NBC has a lot of work to do.