Parks Associates Blog

Monday, February 08, 2010

VIZIO and an industry first - an ad for connected TVs

How'd that Hulu ad from the 2009 Super Bowl work out? Pretty darn well, it turns out. At the end of 2009, Hulu offficials noted that the number of monthly users was 43 million, double the number from year-end 2008. They also indicated that the 924 million viewed clips over the last 30-day period was three times the amount from a year ago.

Let's see what success VIZIO has with their Super Bowl commerical from yesterday, which is the first time I've ever seen a connected TV advertised. Having Beyonce lead things off doesn't hurt! I don't know if I'd give all the credit to the ad, but I do see sales of connected TVs growing 150% this year.

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