Parks Associates Blog

Thursday, September 16, 2010

Calix to acquire Occam Networks

Calix, Inc. and Occam Networks, Inc. announced that the companies have entered into a definitive agreement for Calix to acquire Occam Networks in a stock and cash transaction valued at approximately $171 million.

The combined organization of Calix and Occam Networks is expected to provide communications service providers across North America, the Caribbean, Latin America, and select global markets with an enhanced portfolio of advanced broadband access systems, and accelerate innovation across the expanded Calix Unified Access portfolio.

The acquisition is expected to result in more access options over both fiber and copper for communications service providers to deploy, which could expedite the proliferation of advanced broadband services to both residential and business subscribers, including such services as high-speed Internet, IPTV, VOIP, Ethernet business services, and other advanced broadband applications.

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Tuesday, September 14, 2010

Latin America economic progress & tech innovations driving TV-services growth

Television services in Latin America will grow by double digits over the next five years, outpacing service growth in Asia and other emerging markets.

The report, Television Services: Global Outlook (2nd Edition) reveals the Latin American region will achieve a cumulative annual growth rate of 10% through 2014, compared to less than two percent in Western Europe and North America. Already major players are seeing better-than-expected results. DirecTV recently tripled its quarterly Latin America subscriber additions, due in part to demand for World Cup coverage.

While Asia and Eastern Europe are exciting emerging markets, Latin America will be the next land of opportunity for television services. Growth in the region and technological innovations, as well as changes in TV service regulations, will help fuel the boom in the area’s consumer television services. Over the next few years, we will see advanced services including IPTV, interactive features, and even 3D TV introduced into these markets.

Telefonica and other telcos are anticipating legal changes in Brazil and Argentina that will allow them to offer television services. Colombia, one of the few countries to allow telcos to provide TV services, has seen increases in competition and service variety as a result, including gaming and other interactive TV features. Parks Associates’ analysts report Net and Telefonica in Brazil and Cablevision in Argentina have demonstrated trials of 3DTV.

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Monday, August 02, 2010

Parks Associates supporting Mobile Marketing Association Forum, Brazil

Parks Associates is supporting the Mobile Marketing Association (MMA) Forum on September 2 in São Paulo, Brazil.

The 2010 MMA Forum in São Paulo brings together attendees from agencies, brands, carriers and other members of the global mobile marketing ecosystem. The annual event features a wide variety of keynotes, panels and presentations discussing the latest technology developments, case studies, and innovative ways of using the mobile channel to extend the reach and effectiveness of marketing campaigns. MMA Forum São Paulo attendees will have the opportunity to network and engage with marketers that have been successful in using mobile for customer acquisition, customer retention and brand building.

The event will feature case study presentations from companies sharing their perspectives on the Brazilian market and different markets within the Latin America region. The program will also include insight into mobile marketing in other regions of the world, as well as a pre-event “Introduction to Mobile” workshop, which will cover many elements of mobile marketing and the mobile industry landscape.

For more information about this event, click here.

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