Latin America economic progress & tech innovations driving TV-services growth

Television services in Latin America will grow by double digits over the next five years, outpacing service growth in Asia and other emerging markets.

The report, Television Services: Global Outlook (2nd Edition) reveals the Latin American region will achieve a cumulative annual growth rate of 10% through 2014, compared to less than two percent in Western Europe and North America. Already major players are seeing better-than-expected results. DirecTV recently tripled its quarterly Latin America subscriber additions, due in part to demand for World Cup coverage.

While Asia and Eastern Europe are exciting emerging markets, Latin America will be the next land of opportunity for television services. Growth in the region and technological innovations, as well as changes in TV service regulations, will help fuel the boom in the area’s consumer television services. Over the next few years, we will see advanced services including IPTV, interactive features, and even 3D TV introduced into these markets.

Telefonica and other telcos are anticipating legal changes in Brazil and Argentina that will allow them to offer television services. Colombia, one of the few countries to allow telcos to provide TV services, has seen increases in competition and service variety as a result, including gaming and other interactive TV features. Parks Associates’ analysts report Net and Telefonica in Brazil and Cablevision in Argentina have demonstrated trials of 3DTV.

Parks Associates supporting Mobile Marketing Association Forum, Brazil

Parks Associates is supporting the Mobile Marketing Association (MMA) Forum on September 2 in São Paulo, Brazil.

The 2010 MMA Forum in São Paulo brings together attendees from agencies, brands, carriers and other members of the global mobile marketing ecosystem. The annual event features a wide variety of keynotes, panels and presentations discussing the latest technology developments, case studies, and innovative ways of using the mobile channel to extend the reach and effectiveness of marketing campaigns. MMA Forum São Paulo attendees will have the opportunity to network and engage with marketers that have been successful in using mobile for customer acquisition, customer retention and brand building.

The event will feature case study presentations from companies sharing their perspectives on the Brazilian market and different markets within the Latin America region. The program will also include insight into mobile marketing in other regions of the world, as well as a pre-event “Introduction to Mobile” workshop, which will cover many elements of mobile marketing and the mobile industry landscape.

For more information about this event, click here.

Parks Associates supports Americas Com, Brazil

Parks Associates is a media partner for Americas Com from June 30-July 1, 2009 in Rio de Janeiro, Brazil.

Known for 12 years as GSM Americas, Americas Com acts as the annual forum for senior decision-makers from every kind of service provider to discuss the exceptional opportunities in this dynamic and growing telecoms market. Our top-flight panel of speakers incorporates 7 CxOs and 25 operator speakers covering the full range of technologies and perspectives: 3G; Mobile Broadband; Fixed-Mobile Convergence; MVNOs and IPTV.

Now in its 13th year, Americas Com is one of the longest-established and most respected annual meeting places for companies seeking to profit from the growth of the telecoms sector in Latin America. More Info