Intel's GM to keynote at CONNECTIONS

INTEL's GM for Retail CE, Wilfred Martis, will be the new keynote at the CONNECTIONS Digital Living Conference June 8-10 in Santa Clara. He will be discussing "Smart TVs: Ready for Primetime."

Martis joins other keynotes including:

-- Joseph Ambeault, Director, Product Development & Management, VERIZON - The Service Provider and the Connected Home
-- Scott Birnbaum, VP, SAMSUNG - TV Technology in the New Age of Consumer Buying
-- Mitch Singer, CTO, SONY - Entertainment in a Connected World

Nearly 20% of U.S. broadband households have a PC-to-TV connection and the vast majority is using a DIY solution (like game consoles) to stream online video. Parks Associates forecasts Web-connected consumer electronics will grow from 57 million devices in 2009 to more than 200 million by 2013, with Web-connected TV shipments exceeding 80 million units by 2013.

For advanced advertising, U.S. revenues for online video advertising will exceed $1.3 billion in 2010. Almost 50% of heads-of-household aged 18-34 indifferent to targeted advertising, while 42% aged 25-54 and 25% aged 55 or older are similarly neutral.

For more information about the CONNECTIONS Conference, visit www.connectionsus.com.

U.S. online video advertising revenue will exceed $1.3 billion in 2010

Steady growth in online video viewership, combined with the ability to target specific viewers based on preferences and viewing history, will push U.S. revenues for online video advertising over $1.3 billion in 2010.

Online Video Advertising: Strategies & Results, finds large percentages of consumers, especially younger consumers, have yet to form a strong opinion regarding targeted advertising. These advertisements include commercials shown before an online video or overlays displayed during the show, with the content based on the user’s Internet, TV, and mobile usage and viewing habits.

Among U.S. broadband households, almost 50% of heads-of-household aged 18-34 are indifferent to targeted advertising, while 42% aged 25-54 and 25% aged 55 or older are similarly neutral. The younger age groups are more receptive to the concept of targeted advertising, and advertisers place a premium on the ability to reach these demographics.

While online video does not yet have the same audience reach as traditional broadcast and cable TV, the medium continues to grow its user base, and increased content offerings via TV Everywhere initiatives will bring in more viewers and boost advertising revenues. Currently over 50% of heads-of-household 25-54 watch online video at least weekly, and the percentage jumps to 75% for ages 18-34.

Advanced Advertising Session addresses new content distribution models, ad solutions, and revenue opportunities

Parks Associates is hosting a special research presentation, “Advanced Advertising: Engaging the Digitally Connected Generation,” sponsored by Chase Paymentech, on Wednesday, May 5, at Digital Hollywood in Santa Monica, Calif.

Parks Associates estimates revenue from addressable, interactive TV advertising will reach $133 million in 2010 and will increase to $4.3 billion by 2014. Digital media technologies (DVR, advanced TV, Internet, and mobile) have changed the game for service providers, technologists, content owners, and advertisers, creating new content distribution models, ad delivery solutions, audience measurement capabilities, and revenue opportunities.

Join Heather Way, Research Analyst, Parks Associates, as she will discuss strategies for industry players and investors to capitalize on digital media platforms and services in order to build revenues and increase consumer engagement.

Parks Associates will be in Booth #2 during Digital Hollywood, May 3-6.

Request your complimentary pass to attend the research presentation by completing this online form.