Parks Associates’ global forecasts of technology products and services guide companies through difficult economy

Data networks, HDTVs, Blu-ray (BD) players, and services such as residential broadband, mobile phones, and DTV will be the main product and service categories driving global growth in consumer technologies, according to Parks Associates.

Digital Living Forecast Workbook – Global, a compilation of product and service forecasts from the research firm Parks Associates, finds several product and service categories show intriguing growth potential, despite the global economic slowdown. For example, almost one-third of households worldwide will have a PC by 2012.

Digital Living Forecast Workbook – Global provides five-year forecasts for fourteen service and product areas:

Household Figures: Worldwide households

Service Subscribers: Mobile phones; Digital television; Residential broadband; Mobile television

Product Sales: PC households; Data network households; High-definition televisions; Set-top boxes; Stand-alone Blu-ray players; Game consoles; Portable multimedia players; Network-attached storage; Digital media adapters

The full press release is available here: http://newsroom.parksassociates.com/article_display.cfm?article_id=5106

CONNECTIONS™ Europe to address mobile TV and other entertainment platforms and applications

While Europe has adopted a standard for mobile TV, this move actually makes it more difficult for operators to reap the benefits of this service sector, according to a new white paper from Parks Associates.

The research firm released No Way to Regulate: Mobile TV in Europe for its upcoming CONNECTIONS™ Europe Summit. This event will take place on August 28-29 at the Kempinski Hotel Bristol Berlin and features panels and interactive discussions on advanced entertainment platforms and emerging applications for entertainment, home networking, and communications.

This new white paper highlights the challenges European operators face as they develop and deploy mobile TV services. European regulators have adopted the DVB-H as a mobile TV standard for Europe, but the paper asserts that this approach means operators are limited in their spectrum options and often cannot leverage established network infrastructure.

This market situation threatens what is a significant service sector. Mobile TV users, while small in number, are an important consumer segment, according to Parks Associates. They are more likely to own and purchase a variety of consumer electronics, more likely to subscribe to pay TV services, and generally have a more favorable attitude toward technology. Service providers will be able to command a premium in advertising to this consumer segment.

GDL: Entertainment 2.0 in Europe, a new study by Parks Associates, will further explore consumer purchase habits and service preferences for a variety of entertainment products and services, from traditional TV to advanced online video. The study features consumer surveys and country profiles of the top European markets.

CONNECTIONS™ Europe Summit will include two panels, “The Evolution of Video Devices” and “New Connectivity Applications: Entertainment, Control, Home Networking, and Communications,” focused on the new opportunities and obstacles for companies in digital entertainment.

Prior to CONNECTIONS™ Europe Summit, the WirelessHD Consortium will host a pre-show workshop on August 28, followed by a reception for CONNECTIONS™ Europe attendees. The summit concludes on August 29 with a tour of the Fraunhofer Institute’s Exhibits at IFA 2008, hosted by Fraunhofer Heinrich-Hertz-Institute.

Home Networking to reach 168 Million Households Worldwide in '08: CONNECTIONS Europe focuses on entertainment & multimedia services in EU markets

Rapid growth in home networking, approaching 168 million households worldwide in 2008, is laying the foundation for expansion of multimedia services internationally and especially in the European markets, according to Parks Associates.

The market research firm will host CONNECTIONS™ Europe Summit on August 29, 2008, at the Kempinski Hotel Bristol Berlin, to discuss the implications of this market growth and share the latest findings of its Global Digital Living™ (GDL) project.

Parks Associates launched GDL in 2005 to track and analyze international adoption and consumer attitudes toward advanced digital technologies and services. The most recent survey, GDL: Entertainment 2.0 in Europe, studies the growth of entertainment services in the top European markets. The project includes country profiles and consumer surveys and examines adoption and valuation of DVDs, online video and video-on-demand, DVRs, and high-definition TV services, among other topics.

CONNECTIONS™ Europe will provide attendees with international consumer research and feature interactive discussions on advanced television services, new media and digital content, and value-added services.
Advisory sponsors for CONNECTIONS™ Europe: Cisco, Enure Networks, F-Secure Corporation, Macrovision, the Multimedia over Coax Alliance (MoCA), Neotion, support.com, Toshiba Electronics Europe, WirelessHD, and Zilog, Inc.

The event agenda features speakers from the following companies and organizations:
ActiveVideo Networks
ARM
Cisco
Deutsche Telekom
Enure Networks
F-Secure
Home Gateway Initiative
HomePlug Powerline Alliance
Macrovision
Makewave AB
MoreTV
NEC Europe
Neotion
Nokia Siemens Networks
OSGi Alliance
Qualcomm
Shiny Media
SiBEAM, Inc.
SPiDCOM Technologies
Sonic Solutions
support.com
Texas Instruments
Toshiba Electronics Europe GmbH
WirelessHD
Zilog