iPhone in Europe

iPhone Comments in Europe

The iPhone launch in Europe was not as successful as in the U.S.

O2 reportedly activated 8,000 iPhones on the launch day, and T-Mobile claims it sold 10,000 by the afternoon on the launch day. Germany and the UK have a combined population of approximately 143 million, meaning 0.01% of people bought an iPhone on the opening day, a percentage significantly lower than that in the U.S. Some of the reasons for the lackluster performance include the following:

High price tag: iPhone prices have been slashed by 1/3 since launch in the U.S. whereas it’s still sold at more than $500 in Europe.Lack of 3G supportA more competitive handset marketLower iPod market share in the MP3 market

In the long term, we expect iPhone’s sales in Europe to continuously under-perform that in the U.S.

Yuanzhe (Michael) Cai
Director, Broadband & Gaming
michael-cai@parksassociates.com

Richer Digital Media Offerings Needed to Spur German Home Networking Offerings

Parks Associates’ research indicates companies need to develop and market richer digital media offerings in order to spur the German home networking market. “While home network penetration has grown in Germany, there has not been an upsurge comparable to France or the U.K.,” said John Barrett, director of research, Parks Associates. “More competition combined with digital media offerings such as video-on-demand, IPTV, and multiroom DVR are required to promote greater adoption of home networks.”

Parks Associates’ Global Digital Living (GDL), which surveyed households worldwide on their technology use and attitudes, finds:

• Among the surveyed countries, Germany has one of the lowest percentages of households who download or upload videos to P2P websites on a monthly basis. Germans are also less likely to watch videos via video sharing sites.
• Among the European countries surveyed, Germany has the lowest percentage of households who watch purchased DVDs on a monthly basis. Conversely, among all the surveyed countries, Germany has the highest percentage of households who watch movies on broadcast TV. These and other GDL findings map consumer patterns and areas of opportunity, essential factors for companies looking to advance the markets for digital products and media.

To this end, several CONNECTIONS™ Europe sessions will focus on the role of TV-centric devices and examine the evolution of interactive services, the role of Web content, and the features and applications that will move television from a one-to-many to a one-to-one experience.

CONNECTIONS™ Europe provides thorough examination and understanding of advanced technologies and services for residential and mobile environments, including digital entertainment, IPTV, telco TV, set-top boxes, advanced communications across mobile and landline platforms, and home management and its corollary services.

http://www.connectionseurope.com/