iPhone in Europe
iPhone Comments in Europe
The iPhone launch in Europe was not as successful as in the U.S.
O2 reportedly activated 8,000 iPhones on the launch day, and T-Mobile claims it sold 10,000 by the afternoon on the launch day. Germany and the UK have a combined population of approximately 143 million, meaning 0.01% of people bought an iPhone on the opening day, a percentage significantly lower than that in the U.S. Some of the reasons for the lackluster performance include the following:
High price tag: iPhone prices have been slashed by 1/3 since launch in the U.S. whereas it’s still sold at more than $500 in Europe.Lack of 3G supportA more competitive handset marketLower iPod market share in the MP3 market
In the long term, we expect iPhone’s sales in Europe to continuously under-perform that in the U.S.
Yuanzhe (Michael) Cai
Director, Broadband & Gaming
michael-cai@parksassociates.com
The iPhone launch in Europe was not as successful as in the U.S.
O2 reportedly activated 8,000 iPhones on the launch day, and T-Mobile claims it sold 10,000 by the afternoon on the launch day. Germany and the UK have a combined population of approximately 143 million, meaning 0.01% of people bought an iPhone on the opening day, a percentage significantly lower than that in the U.S. Some of the reasons for the lackluster performance include the following:
High price tag: iPhone prices have been slashed by 1/3 since launch in the U.S. whereas it’s still sold at more than $500 in Europe.Lack of 3G supportA more competitive handset marketLower iPod market share in the MP3 market
In the long term, we expect iPhone’s sales in Europe to continuously under-perform that in the U.S.
Yuanzhe (Michael) Cai
Director, Broadband & Gaming
michael-cai@parksassociates.com
Labels: CONNECTIONS EUROPE, Europe, Germany, iPhone, T-Mobile, U.S., UK
posted by Chelsey Tyson at 1:31 PM
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