Adobe Enhances Flash Video, VOD Distribution

Adobe Systems Inc. signed an agreement with a Seattle-based company that affords media publishers enhanced security when distributing Flash-based transactional video-on-demand (VOD), subscription, electronic sellthrough and rental on PCs, mobile devices and pay-television.

Adobe said thePlatform’s mpx video management software gives content owners easier tools to deliver Flash-based premium video across multiple platforms. The top 10 video sites in the United States use Adobe Flash, making it the number one format (other than Apple’s QuickTime) for viewing video on the Web, according to comScore.

Ian Blaine, CEO of the Platform, said its software allows media companies to enforce content rights, business polices and monetization models, while making it appear seamless to consumers.

John Vartanian, chief technology officer with iN Demand, said the new tools would allow its pay-TV affiliates with a more secure streaming video delivery system. The company is a major distributor of Hollywood VOD movies to cable operators, including Time Warner Cable, Comcast, Cox and Bright House.

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Adobe working with chipset developers to bring Flash to the TV

Adobe made a couple of interesting announcements last week relative to making Flash available on the TV.

On January 5, Adobe and Intel announced plans to collaborate on the development to port and optimize Adobe® Flash® technology for the Intel® Media Processor CE 3100. This effort is expected to provide consumers with richer and more seamless Web-based and video viewing experiences through advanced Intel-based cable set-top boxes, Blu-ray Disc players, digital TVs and retail connected AV devices.

On January 6, Adobe announced that the Adobe® Flash® Platform was integrated into Broadcom’s latest digital television (DTV) and set-top box (STB) system-on-a-chip (SoC) platforms.