Adobe Enhances Flash Video, VOD Distribution

Adobe Systems Inc. signed an agreement with a Seattle-based company that affords media publishers enhanced security when distributing Flash-based transactional video-on-demand (VOD), subscription, electronic sellthrough and rental on PCs, mobile devices and pay-television.

Adobe said thePlatform’s mpx video management software gives content owners easier tools to deliver Flash-based premium video across multiple platforms. The top 10 video sites in the United States use Adobe Flash, making it the number one format (other than Apple’s QuickTime) for viewing video on the Web, according to comScore.

Ian Blaine, CEO of the Platform, said its software allows media companies to enforce content rights, business polices and monetization models, while making it appear seamless to consumers.

John Vartanian, chief technology officer with iN Demand, said the new tools would allow its pay-TV affiliates with a more secure streaming video delivery system. The company is a major distributor of Hollywood VOD movies to cable operators, including Time Warner Cable, Comcast, Cox and Bright House.

For the complete article, please click here.