Time Warner Cable's Premium VoD Service to Launch in Q2 2011

Bloomberg reports that Time Warner Inc. is near agreements with television distributors to make movies available on-demand for viewing at home soon after they run in theaters.

Time Warner expects to start the so-called premium service in the second quarter, Chief Executive Officer Jeff Bewkes said today on an earnings conference call. The company is close to agreements on the pricing and timing after theatrical release.

Studios including Warner Bros. and Walt Disney Co. are in talks for the VOD service with In Demand, a partnership of Cox Communications Inc., Comcast Corp. and Time Warner Cable Inc., Bob Benya, head of In Demand, said in a September interview. The service would cost as much as $30 per showing. Movies will be available in high definition and eventually in 3-D, Bewkes said today.