Yahoo! and Samsung Expand Availability of Yahoo! Connected TV to Millions of Consumers Across Europe

Yahoo! and Samsung are betting big that a more tightly-controllable apps experience is the way that consumers will want to enjoy connected TV as opposed to the full Web browsing experience advocated by Google and Sony.

Yahoo's position on its apps versus browers is summed up nicely in a Fast Company article.

Talking about the new moves, Yahoo's senior director of Connect TV Russ Schafer didn't mince words when he confirmed Yahoo's position in the market: "We don't think people want the whole Web browser experience crammed in a TV."

Like the Bud Light commercials state: "Here we go."