Parks Associates Blog

Thursday, October 14, 2010

Alcatel-Lucent's Velocix and Its Strategic Alliance Program

Here's more evidence that the incumbent video infrastructure companies are quickly rolling the devleopment of solutions for multi-content and multi-platform delivery.

On Wednesday, Alcatel-Lucent announced a strategic alliance program for the Velocix Digital Media Delivery Platform to ensure that service providers can benefit from a range of pre-integrated technology components to accelerate the deployment of multiscreen consumer solutions.

Initial members of this alliance program include: 3Crowd, Adobe, Aspera, Blue Coat Systems, Clearleap, Elemental Technologies, Harmonic, Inlet Technologies, Microsoft, RGB Networks, Rights Tracker, thePlatform™, and VidZapper.

Focused on digital media delivery solutions, this program creates an ecosystem of some of the major players in the application and content provider space similar to Alcatel-Lucent’s leading role in the award winning, multi-industry ng Connect Program, which focuses on the development of next generation of broadband services based on Long Term Evolution (LTE). This open collaboration will result in innovative and creative bundled multimedia offers that service provides can quickly deploy and take to market.

This new strategic alliance program brings together key players throughout the industry to foster collaboration in four main focus areas: • Manage – For Content Management, Ingestion and Encoding • Publish – Players, EPG/UI and Feed Aggregation • Monetise – Ad management, Revenue enablers, Transaction processing • Deliver – Velocix Digital Media Delivery Platform provides the delivery capabilities Alliance members will benefit from direct interaction with engineering and development teams to accelerate solution design and enable knowledge and skill sharing to accelerate deal cycles.

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