Parks Associates Blog

Wednesday, March 10, 2010

PC-on-TV: The Cable Industry's Less-is-More Mantra

I had blogged a couple of weeks ago about Cablevision's strategy of allowing subscribers to access PC content on their TVs without deploying new set-top boxes, media adapters, etc. I should also mention that another company - IPVN - also has a solution called "Send To TV."

This is a nifty idea - anything that can eliminate having to install digital media adapters is a good thing.

Solutions such as what Cablevision and IPVN resonate with consumers. In our All Eyes on Video study, we found that 35% and 27% of consumers find concepts such as watching online video at their TV and playing music stored on a home computer at the TV highly appealing, respectively.

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