Who's going to control search and discovery on the connected TV?

With The Wall Street Journal today reporting a Google test of a service to allow consumers to search for both broadcast and broadband content, and TiVo's announcement from last week regarding TiVo® Premiere and TiVo® Premiere XL box experiences, I do think that the battle for TV-based search, discovery, and recommendations is on in full-force. From Rovi, to DivX, and others, this is going to be a really hot space to watch.