Number of smartphone users to quadruple, exceeding 1 billion worldwide by 2014
This new report includes consumer data from Parks Associates’ primary study Mobile Convergence: Platforms, Applications, and Services. This consumer survey finds only 30% of current smartphone users are the stereotypical young and tech-savvy aficionados.
The other user segments exhibit more mainstream demographic attributes and more divergent usage patterns. One such segment, dubbed “pragmatists,” consists of budget-conscious, middle-aged users who prefer mobile email service over Internet access. Another group is keen on the smartphone’s communication features, ranging from mobile Internet to social network access.
Smartphone: King of Convergence tracks smartphone sales and market shares and analyzes carrier strategies, new mobile applications and services, and mobile technology trends. Mobile Convergence: Platforms, Applications, and Services is a survey of U.S. mobile consumers about ownership and attitudes regarding mobile devices and services.
For more information, visit http://www.parksassociates.com/mobile.
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Labels: consumer electronics and mobile devices, harry wang, mobile, mobile convergence, Parks Associates, press release, Smartphone
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