Parks Associates Blog

Friday, March 19, 2010

Advertising dollars shifting from traditional formats to addressable advertising

Ad budgets and consumer video viewing are shifting to the Internet, and emerging digital media platforms are threatening the traditional television advertising business. In 2010, 40% of ad or media agency buyers will shift 11 to 15% of total traditional or cable TV budgets to addressable advertising campaigns while 16% will move more than 20% of total TV ad budgets.

Register today for the webcast on March 25 and learn more about changes in the TV advertising industry.

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