Addressable, interactive TV advertising revenue will reach $133 million in 2010
Sixty seven percent of all U.S. TV households (HHs) subscribe to a digital TV service. Digital cable and satellite television cumulatively account for over 65% of the pay TV market in the U.S. At the end of 2008, there were approximately 2.9 million Telco/IPTV subscribers. Parks Associates estimates addressable, interactive TV advertising revenue will reach $133 million in 2010. By 2014, U.S. addressable, interactive TV advertising revenue will reach approximately $4.3 billion.Register today for the webcast on March 25 and learn more about advanced TV advertising.
Labels: advanced tv advertising, Advertising, heather way, interactive tv, Parks Associates, webcast
posted by Mindi Sue Sternblitz-Rubenstein at 8:11 AM
1 Comments:
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