VUDU's New Angle - Web TV

Despite putting together a nice product with a great interface, VUDU has struggled to define itself. Is it the consumate video-on-demand box? The adult content box? The high-end installer box? A Blu-ray challenger?

With today's release, it looks like VUDU wants to take on the cable company. It launched VUDU RIA (Rich Internet Application) platform, a standards-based platform that brings Web-hosted rich applications and services to consumer appliances.

VUDU has created an initial set of applications and services in a new area of the VUDU home page, called VUDU Labs. Available today to all VUDU owners, these applications include casual games, implementations of Flickr, Picasa and the entire YouTube library, as well as a new "On Demand TV" area with more than 120 channels.

Today, VUDU customers can access a broad selection of free on-demand shows provided by major network television and on-line specialty sites spanning news, food, music, sports, and more. Programs include daily highlights from shows such as "Today", "The Rachel Maddow Show", "Anderson Cooper 360", "Fantasy Focus NFL", "MTV News", as well as full programs, some in HD, from Nova, National Geographic, PBS and others.