Parks Associates Blog

Tuesday, October 14, 2008

HDTV Sales Starting to Slump?


Today's Wall Street Journal has raised some questions about how well certain consumer electronics products will sell in today's flagging economy. Specifically, how well high-definition televisions will continue to sell is in question, based on a couple of factoids from the article:
"MasterCard's SpendingPulse service -- which is based on the credit card giant's record of purchases -- that showed that spending in the electronics category fell by 14% year-over-year in September, following modest declines of 3% and 6% in the previous months. Moreover, retailer Best Buy Co. last week disclosed in regulatory filings that same-store sales had declined 2%, after forecasting growth of above 4% in mid-September."
Also, Philips announced wider losses from its television-making operations in the third quarter.
It's tough to get a handle on what's really going on with consumer electronics sales. Some reports have indicated that the first nine months of this year saw very good sales of flat-panel televisions. At the same time, our research (as pictured above) has shown general declines in purchase intentions for certain CE products (through July).

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