Cable TV Faces Customer Satisfaction Issues
Video-on-demand may be cable’s best bet for improving customer satisfaction with services --
Cable television could see a mass migration away from its services, according to Parks Associates' TV 2.0: The Consumer Perspective, if providers do not improve their consistently low satisfaction ratings among subscribers.
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TV 2.0: The Consumer Perspective is a survey of more than 2,700 U.S. and 1,000 Canadian adults in households with broadband Internet access. Key sections of this study:
- Consumer electronics use habits, with a specific focus on how
- Media Center PCs, TiVo set-top boxes, and game consoles are used to receive Internet video content
- Consumer interest in new video-centric products, such as Apple TV, VUDU, and the Slingbox
- Tracking changes in video consumption habits, focusing primarily on television and movie content
- Internet video consumption, including popular genres, locations for Internet video viewing, and payment
- Cable, satellite, and telco/IPTV pay-per-view and video-on-demand use and interest in video-on-demand features
- Satisfaction with current television provider
- Consumer interest in, willingness to pay, and potential churn trigger of 21 enhanced elevision features
To view the full press release on this report, please click here.
Labels: communications and entertainment services, TV 2.0, Video on Demand, VOD
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