Parks Associates Blog

Thursday, June 05, 2008

Yahoo to Carry CBS TV Shows

Yahoo is the latest distribution partner for CBS Interative, according to this press release from yesterday. The CBS content will be added to Yahoo!'s programming lineup which also includes programming from NBC, Fox and more than 15 cable networks. Yahoo joins the CBS Audience Network, where partners such as AOL, Veoh Networks, Joost, Comcast's Fancast, and YouTube, among others.

It's going to be interesting to see how the difering strategies of CBS and NBC-Universal eventually play themselves out. NBC has decided to be more stingy with its content, pulling its content from the Apple iTunes store and setting up Hulu with Fox.

I'm looking forward to talking about CBS' online strategies (among other topics) with George Schweitzer, President of the CBS Marketing Group, at our upcoming CONNECTIONS(TM) conference. Mr. Schweitzer will be participating on a plenary panel titled Hollywood's Net-Net: Lessons from the Digital Age. This panel will take on June 26th at 9:00 AM. During a panel discussion with Mr. Schweitzer, we're going to look at the lessons learned about digital distribution. We'll also look forward, specifically with regard to digital distribution, the complexities of licensing, the role of user-generated content, and new business models.


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