Parks Associates Blog

Tuesday, June 03, 2008

Angling for a Father's Day CE Gift? Think Again.

Christopher Lawton at The Wall Street Journal writes today that economic worries and high prices for just about everything have consumers thinking about buying less-expensive consumer electronics products instead of splurging for the huge and expensive high-definition television. He used the data from our recent study Consumer Electronics Purchases: Quarterly Monitor. Despite the millions of tax rebate checks that have made their way to U.S. consumers, we have a feeling that many have simply been saved or used to pay down debt or perhaps more mundane purchases. Heck, ours went to get our fence replaced following a spring storm!

So, which consumer electronics devices are more recession-proof than others? Follow our blog to some of the data from the study.


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