Parks Associates Blog

Thursday, May 29, 2008

So Netflix, what do you call this thing?

If you've tried to cover the Internet video space, your head is already swimming with terms like CDN, P2P, publishing, content management, workflow, ad insertion, transcoding, etc., etc. It's hard enough to keep on top of the industry without the players themselves confusing you!

So, Netflix ... what are you actually calling your Internet video service today? This is the feature that gives Netflix subscribers access to about 10,000 catalog movies and TV shows from their PCs or from the new Roku Netflix Player. First, it was called Instant Viewing. Then, it was Watch Now. Now, according to the Netflix Community Blog, the feature is called Instant Queue.

So, which one is it?

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